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3 Steps To A 
Lead Generating 
Content Machine
Don’t waste your time and 
money searching for leads. 
Deliver quality content, and 
THEY WILL COME TO YOU!
People have more control over the 
information they consume. 
TO STAND OUT from 
your competitors, 
you must offer…
Quality 
Content 
ORIGINAL, visually 
ENGAGING, and 
created and designed 
PERSONALLY for 
your customers.
CONTENT that isn’t a bore, but informs, educates, and 
connects with your audience.
Give them what they want, 
and they’ll will be drawn 
to you like a kid to a CANDY SHOP, 
coming back again and again,
! 
GENERATING A 3 TIMES 
HIGHER SIGN-UP RATE. 
(Kissmetrics)
81% OF CONSUMERS DO ONLINE 
RESEARCH BEFORE BUYING. 
! 
! 
(Retailing Today) 
IF YOU WANT THOSE LEADS, 
GET ONLINE and OFFER VALUE.
You’ll even save money! 
Content marketing costs 
62% less 
traditional marketing and 
generates about 
3 times 
(Retailing Today)
So, if you don’t like what you’ve got right now, 
CHANGE the formula.
“Ok, I’m on board. 
Where should I 
start?”
Start with these 
3 steps: 
!1. 
!2. 
!3.
1 IDENTIFY YOUR BUYER.
WHO ARE THEY? 
WHAT DO THEY CARE ABOUT? 
WHAT DO THEY WANT? 
!
2 CHOOSE THE RIGHT TACTIC.
Which TYPES OF CONTENT will drive the MOST 
engagement and produce the MOST leads? 
video 
contests 
blogs 
email 
info-graphics 
articles webinars 
case 
studies
HERE ARE THE TOP 3
! 
! 
- 60% of web traffic comes from video. 
- 1 in 2 users share video. 
- People who view video on websites are 64% more 
likely to buy. (bostinno) 
! 
Video
Infographics 
- 40% of people respond ! 
better 
to visual content. (bostinno)
Blogs 
Companies with blogs 
generate 68% MORE 
LEADS than companies 
without blogs. (Hubspot)
3 CREATE A KILLER MESSAGE THAT IS…
Evocative 
Evocative 
Does it get your visitors excited? 
Does it inspire ACTION?
Enlightening 
Does it reveal 
something they 
didn’t know or 
present something 
old in a new way? 
!
Useful Can it help them achieve a goal 
or solve a problem easily and quickly?
Timely 
Are they getting 
the information 
they need at the 
EXACT time 
they need it?
Accessible 
Is your content accessible on EVERY digital device?
Relevant 
Is your message being sent 
to the right person, 
in the right format, 
in the right context, 
through the right channel, 
at the right time?
“DOES THIS FORMULA REALLY WORK?”
YES!
! 
THESE BUSINESSES DID IT. 
SO CAN YOU!
THEIR WINNING STRATEGY? 
CREATE A KILLER BLOG.
Made $2 million from just 
one article addressing 
the cost of pools. 
After just a year of blogging, 
they became one of the nation’s 
largest pool companies.
Generates as many credit card inquiries as any 
other American Express marketing strategy.
Has over 200,000 subscribers.
KEY TAKEAWAY?
NOTHING HAPPENS WITHOUT A LEAD. 
NO RELATIONSHIPS. NO SALES. 
NO REVENUE. NO PROFIT. 
NOTHING.
Right 
Tactic 
Quality 
Content 
LEADS & 
SALES!!
TIME TO GET WRITING

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3 Steps To A Lead Generating Content Machine