Telemarketing services offered by B2B CM, including appointment setting, data cleansing, data analysis, list building, lead generation. Call +44 (0) 845 345 0545 for more information.

1. Hello
B2B CM telemarketing services

2. Introduction
• Who are B2B CM?
• Finding the right service.
• Our portfolio.
• Getting in touch.
b2bcm.co.uk

3. Who are B2B CM?
• Outsource B2B telemarketing experts.
• Supporting organisations of all sizes.
• Delivering sales & marketing objectives on time.
b2bcm.co.uk

4. Finding the right service
• What is your objective?
• Are you focused on existing customers, or
bringing in new ones?
• Let our flow chart guide you…
b2bcm.co.uk

5. Existing customer management
Do you know everything about
your customers?
Yes No
Proactive customer
Mystery shopping Database analysis
service To new
business
Proactively understand Develop an enhanced, generation
Ensure staff know everything
customers and their accurate, view of your
you want them to.
requirements. customers.

6. New business generation
Do you have a prospect database?
No Yes
List building Have you checked it in the last 12 months?
Discover the precise No Yes
contacts to target.
Data cleanse &
Lead generation Appointment setting
enhancement
From existing
Highlight the hot Clean and improve
customer Keep you sales team’s
prospects for you contacts to boost
management diaries full.
business. response.

7. Appointment setting
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8. Appointment setting
• Fill your sales team’s diaries.
• Test new markets.
• Tap into our team’s vast telemarketing
experience and skill-set.
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9. Appointment setting benefits
• Keep your sales team focussed on closing
sales, whilst B2B CM deliver appointments.
• Use our expertise to fill a skills gap in your
internal team.
• Manage costs and boost ROI.
b2bcm.co.uk

10. Lead generation
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11. Lead generation
• Put the spotlight on hot prospects.
• Call the right people at the right time.
• Understand prospects internal decision
making processes and timescales.
• Intelligent sales pipeline planning.
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12. Lead generation benefits
• Maximise sales opportunities.
• Improve planning and sales targets.
• Better direct mail delivery, with reduced
wastage.
b2bcm.co.uk

13. List building
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14. List building
• Create your own prospect database.
• Combine and de-dupe existing databases.
• Enhance contact information.
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15. List building benefits
• Ensure your data matches your target
customer profile.
• Establish all points of contact within a
target company.
• Standardise data formats for easy
integration with CRM systems.
b2bcm.co.uk

16. Data cleanse & enhancement
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17. Data cleanse & enhancement
• You need to clean your data.
• On average, data provided to B2B CM by
clients have a 20% error rates.
• Enhancing data reveals additional contact
points and hidden information.
b2bcm.co.uk

18. Data cleanse & enhancement benefits
• Reduce customer dissatisfaction by getting
contact details right.
• Comply with the Data Protection Act.
• Improve direct marketing response rates.
b2bcm.co.uk

19. Database analysis
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20. Database analysis
• Does your data work for you?
• Take a close look at your data.
• Benchmark databases against objectives and
target audiences.
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21. Database analysis benefits
• Reduce marketing waste by highlighting
data errors.
• Reveal the real size of your database by
removing duplicates.
• Mine data to uncover hidden information.
• Make sure prospect databases match the
target customer.
b2bcm.co.uk

22. Proactive customer service
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23. Proactive customer service
• Prevent issues becoming problems.
• Understand customer requirements.
• Utilise a mix of B2B CM services.
b2bcm.co.uk

24. Proactive customer service
• Data cleansing & enhancement — Get your
customer details right.
• Welcome calls — Resolve teething
problems quickly, start off on the right foot.
• Surveys — Find out what your customers
are thinking.
b2bcm.co.uk

25. Proactive customer service benefits
• Build customer loyalty.
• Increase repeat sales.
• Reduce customer acquisition costs.
b2bcm.co.uk

26. Mystery shopping
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27. Mystery shopping
• Do your staff know everything?
• Analyse customer transactions.
• Test staff training and knowledge.
b2bcm.co.uk

28. Mystery shopping benefits
• Uncover staff strengths and weaknesses.
• Understand, and improve, your customer
facing experience.
• Improve transactional systems.
• Support business intelligence programmes.
b2bcm.co.uk

29. Fin
• B2B CM are telemarketing experts.
• Whatever your objectives, we deliver on
time and within the agreed budget.
• We like to talk, why not drop us a line?
b2bcm.co.uk

30. Contact
• info@b2bcm.co.uk
• +44 (0) 845 345 0545
• www.b2bcm.co.uk
• @b2b_cm
• linkedin.com/company/b2b-cm
b2bcm.co.uk