This document summarizes a webinar on using Twitter for real estate. It discusses [1] setting up a Twitter account and optimizing it, [2] finding people to follow, [3] engaging people for networking and marketing, and [4] using third-party apps. It also provides tips on developing a Twitter strategy including defining goals and tactics, and monitoring results. Specific recommendations include tweeting daily, answering questions, thanking those who retweet you, and checking mentions. The presenter's contact information is provided for any additional questions.

1. Twitter for Real Estate
Webinar by Atim Ukoh
Webtech Dezine

2. Introduction
• How to setup your Twitter account for maximum impact (Set-Up and
Optimization)
• How to find and follow interesting people
• How to engage people for networking and marketing opportunities
• How to use 3rd party applications to connect with local people on Twitter,
learn what people are talking about in real time, and become a Twitter
power user
• Email: atim@mm4a.com

3. What is Twitter and Why should you use it?
• It is a micro-blogging service
• It allows you 140 characters
• You can use Twitter to network
• Twitter is also a great customer service tool
• You can also use Twitter for prospecting

4. Twitter Marketing Strategy
• Define your Target Audience
• Make sure your material is suitable for your
audience.
• Develop meaningful information for them.

5. Set Goals and Objectives
• Increase Traffic to your site
• Enhance Customer service
• Increase Sales
• Prospecting
• Brand development
• Specific Goals and Set Targets

6. Develop Tactics to achieve the goals.
• Include Twitter buttons in emails, blogs,
website, newsletter.
• Answer questions and ask followers questions.

7. Monitor and Measure
• Check your mentions
• Google Analytics
• Determine what’s working and not (Modify
and Repeat)

8. Account Set-Up and Optimization
• Account-Set up: Go to www.twitter.com
• In the New to Twitter box, Fill out your
information and hit sign up and follow the
prompts!
• Areas to optimize: Name, handle, Bio, Website
link

9. Finding people
• Perform searches and Follow them
• Add emails from your database
• Look for past and present clients and follow them
• Follow friends of your clients
• Start with the known and move to the unknown!

10. Engaging and Networking
• Develop a networking plan that works for you. – Add twitter
to your phone and network on the go or choose a morning
and evening networking plan
• Reply 3 people daily
• Retweet 2 people daily
• Build relationships
• Thank people that Retweet you
• Post interesting information and set yourself as the Real
estate expert.
• Join in the conversation people are having
• Ask and answer questions

11. 3rd Party Applications to Manage your
account.
• Hootsuite
• Manageflitter.com
• Tweetadder

12. Daily Checklist Guide
• Have I tweeted today?
• Are my keywords present in my tweet?
• Did I tweet links to my website, blog, Facebook
Page?
• Did I ask a question?
• Did I answer a question?
• Did I check my mentions?
• Did I follow and network with a previous client’s
friend in my farm area?

13. Questions
Email: atim@mm4a.com