3. Why Ezzai.com
» We hypothesized that most Arabs are online using English as the
main language due to the feasibility of finding what they are
looking for.
» Since, there are many Arabic Speaking Internet Users, and very few Arabic
websites that are highly frequented… We decided to provide the Arab nation with a
unique website resembling eHow that is totally in Arabic and targets Arabs.
4. Our Value Proposition
» We offer the BIGGEST Arabic website of
How-to!!!
» Learning is in your mother-tongue
» A unique website, that is easily surfed to make
learning easy
» Learn at your pace at your place
» Website will offer a community feeling as
Arabs around the world can post their own
articles/videos on how-to topics.
8. Competitors
» http://www.fatakat.com/
» This competitor is perhaps the most successful of all our competitors,
targeting females and providing articles and videos in many topics such as
Fashion, Cooking, Celebrities.
» The website has 12 million visits per month, and ranks as #9 in Egypt.
9. Different?
» Yes
» We’ll be more inclusive!
» We’ll target everyone!
» We aim to be a site that is listed in everyone’s favourite list!
10. Our Customers!
» To know them better,
several surveys and
face to face
interviews were
conducted!
11. Our Customers!
Larger Audience Discussion
» We have attended “World Entrepreneurship Day 2012” organized by SIFE in Bibliotheca
Alexandria where we had the opportunity to discuss our idea with a larger audience.
» The second session in that event was about “Business Model”.
At first, Ms.Rasha, Project manager at TIEC (Technology Innovation and Entrepreneurship
Center) asked the audience to suggest ideas to be used as an example in the lecture.
» A lot of the audience suggested their ideas as did we!
We introduced our idea which is to have a web app where people could find how anything
in life could be done and the capability to add their knowledge also.
The most important thing that it was all in Arabic not like any counterpart they might
have seen before.
Our idea was the one voted for!
12. Our Customers!
Larger Audience Discussion
» We discussed several blocks in the canvas and we started collecting audience response on the
idea and how they would like it implemented.
» Customer segment CS
» They suggested that we should target
» Educated men and women in the ages (15 - 40) years old .
» Class A and B Income people.
» Value Proposition VP
» Quite easily accessible Tacit knowledge.
» Arabic content with Crowd sourcing.
» Highly rated answers may win money after a number of posts.
» Channels CH
» Websites.
» Email Campaigns.
» Ads in Clubs and Cafes.
13. Our Customers!
Larger Audience Discussion
» Customer Relationships CR
» Feedback.
» Competitions and Prizes.
» Live Chat with the visitors of our website.
» Revenue Stream RS
» Sponsored links retaliated to the topic.
» Freemium with fees if you needs your Questions to be answered immediately from expert.
» Make a paid opportunity for a company for a product that may be the article is on to login the site as a
representative for the company and clarify things about their product .
» Key Resources KR
» Info providers.
» Key Activities KA
» Answering Questions.
» Marketing.
14. Website Name and Domain!
» Because Ezzai.com was already taken, we decided also to test
several names and domains with our potential customers!
14
» 46 potential customers got to choose names they liked!
Number of people who like it
12
10
8
6
4
2
0
Website Name + Domain Name
![Why Ezzai.com
» 86 Million Arabic Speaking Internet Users
[Dec 2011]
» Growth in Internet between 2000 – 2011 was 2,501.2 % for the Arabic Language.
» Copyright © 2012, Miniwatts Marketing Group.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)