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Understanding Google’s Penguin Algorithm by Marie Haynes

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Anton Shulke
Anton Shulke

Marie Haynes is known as a leader in the field of Google Penalties and algorithm changes. She is completely obsessed with understanding Google’s Penguin and Panda algorithms. Have you been affected by Google’s Penguin algorithm? Not sure if you should be worried about bad links pointing to your site? In this webinar Marie Haynes will answer all of your Google Penguin related questions.

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Understanding! Google’s Penguin Algorithm! ! by Dr. Marie Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! What is Penguin?! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! How to know if you have a Penguin problem! ! ! ! https://www.mariehaynes.com/algo- changes-and-more/! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Have you done link building?! •  Obviously low quality links! •  Medium quality links! •  What about “high quality” self made links?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Excessive link building?! Too many links with keyword anchors?! ! •  ahrefs.com! •  majestic.com! •  opensiteexplorer.org! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Penguin Recovery! ! •  Thorough link cleanup! •  Google needs to recrawl the unnatural links! •  Penguin needs to rerun! •  The site needs to deserve to rank! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! Link Cleanup! ! •  Automated tools?! •  Which links need to go?! •  https://moz.com/ugc/what-is-an-unnatural-link-an- in-depth-look-at-the-google-quality-guidelines! •  Remove or disavow?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! Disavow tips! ! •  Submitted file overwrites all previous submissions! •  Domain level vs url! •  Comments not necessary! •  How to tell whether your link has been disavowed?! https://www.mariehaynes.com/tell-link-disavowed/! •  Thorough disavow info at https://moz.com/blog/guide-to-googles-disavow- tool ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Now, we wait!! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! More on what to expect in terms of recovery:! http://searchenginewatch.com/sew/how-to/2350646/5-reasons-a-site-hit- by-google-penguin-wont-recover! ! http://searchenginewatch.com/sew/how-to/2401261/help-my-penalty- was-lifted-but-traffic-has-not-increased! ! https://moz.com/blog/after-penalty-removed-will-traffic-increase - See point #3! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Thank you!! ! I’m always happy to answer questions! ! marie@mariehaynes.com! @Marie_Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!

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Understanding Google’s Penguin Algorithm by Marie Haynes

  • 1. Understanding! Google’s Penguin Algorithm! ! by Dr. Marie Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 2. ! What is Penguin?! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 3. ! ! How to know if you have a Penguin problem! ! ! ! https://www.mariehaynes.com/algo- changes-and-more/! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 4. ! ! Have you done link building?! •  Obviously low quality links! •  Medium quality links! •  What about “high quality” self made links?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 5. ! ! Excessive link building?! Too many links with keyword anchors?! ! •  ahrefs.com! •  majestic.com! •  opensiteexplorer.org! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 6. ! ! Penguin Recovery! ! •  Thorough link cleanup! •  Google needs to recrawl the unnatural links! •  Penguin needs to rerun! •  The site needs to deserve to rank! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 7. ! Link Cleanup! ! •  Automated tools?! •  Which links need to go?! •  https://moz.com/ugc/what-is-an-unnatural-link-an- in-depth-look-at-the-google-quality-guidelines! •  Remove or disavow?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 8. ! Disavow tips! ! •  Submitted file overwrites all previous submissions! •  Domain level vs url! •  Comments not necessary! •  How to tell whether your link has been disavowed?! https://www.mariehaynes.com/tell-link-disavowed/! •  Thorough disavow info at https://moz.com/blog/guide-to-googles-disavow- tool ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 9. ! ! Now, we wait!! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 10. ! ! More on what to expect in terms of recovery:! http://searchenginewatch.com/sew/how-to/2350646/5-reasons-a-site-hit- by-google-penguin-wont-recover! ! http://searchenginewatch.com/sew/how-to/2401261/help-my-penalty- was-lifted-but-traffic-has-not-increased! ! https://moz.com/blog/after-penalty-removed-will-traffic-increase - See point #3! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 11. ! ! Thank you!! ! I’m always happy to answer questions! ! marie@mariehaynes.com! @Marie_Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!