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Boaz Sasson
sasson@similarweb.com
SimilarWeb PRO for SEO in 2016
EVERY WEBSITEEVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC M...
Our mission is to be the way businesses
DISCOVER DECIDE DEPLOY
their digital strategy.
Business Proprietary & Confidential...
Use SimilarWeb insights to Discover, Decide & Deploy
at all levels of the organization
Company
Executives
Strategic Planni...
We see more than 1% of all online activity
in 60+ countries - every day
Learning Set
100K+ websites & apps
Crawling
2.5Bwe...
Our Data
Over 5B events/day
(60k events per second)
8 PhDs,
100 Engineers
and Big Data experts
Insights on 200M
Websites
&...
Among Our E-Commerce Customers
Business Proprietary & Confidential 7
SimilarWeb is the Trusted Authority for Digital Insights
Business Proprietary & Confidential 8
Relevant
ranking factors
to focus on in 2016
Backlinks: build buzz
10Business Proprietary & Confidential
Keyword targeting:
understand your users
11Business Proprietary & Confidential
Useful content: solve user’s
problems and entertain them
12Business Proprietary & Confidential
Engagement with brand/website:
becoming attractive
13Business Proprietary & Confidential
SimilarWeb PRO
use cases
for SEOs
Before meeting the client
15Business Proprietary & Confidential
Understand site's traffic trend – up, down,
stagnating?
16Business Proprietary & Confidential
Identify penalties
17Business Proprietary & Confidential
Identify competitors and benchmark
against them
18Business Proprietary & Confidential
Benchmark site against the industry or
competing sites
19Business Proprietary & Confidential
Strategic planning
20Business Proprietary & Confidential
What are competitors doing that is working,
or failing?
21Business Proprietary & Confidential
• Keywords
• Referring sites...
What do your consumers want?
22Business Proprietary & Confidential
• What?
• Where?
• When?
• Why?
• How?
What do your consumers want?
23Business Proprietary & Confidential
Popular content &
products
What do your consumers want?
24Business Proprietary & Confidential
Prioritize countries by engagement
Keyword research: turbo mode
25Business Proprietary & Confidential
Use your competitors’ keywords by share,
volume, or CPC
26Business Proprietary & Confidential
Use your industry’s trending keywords
27Business Proprietary & Confidential
Target universal search keywords
28Business Proprietary & Confidential
Links & traffic
29Business Proprietary & Confidential
Use referring sites to identify link/traffic
sources by category
30Business Proprietary & Confidential
Use ‘Popular Pages’ to identify the best
pages on a specific site
31Business Proprietary & Confidential
Use ‘Audience Interest’ to find related sites
32Business Proprietary & Confidential
Content creation
33Business Proprietary & Confidential
Harvest keywords from industry content
sites for blog post ideas
34Business Proprietary & Confidential
Harvest topics from Popular Pages on
industry content sites
35Business Proprietary & Confidential
Monitor trending searches in your industry
36Business Proprietary & Confidential
Spy on sales/conversions
37Business Proprietary & Confidential
Estimate conversions via thank-you pages in
Popular Pages
38Business Proprietary & Confidential
Estimate logged-in users via thank-you
pages in Popular Pages
39Business Proprietary & Confidential
Estimate popular products via traffic share
in Popular Pages
40Business Proprietary & Confidential
Understand which countries drive the most
traffic to a website or industry
41Business Proprietary & Confidential
Thank You
Boaz Sasson
sasson@similarweb.com
Business Proprietary & Confidential 42
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Similarweb 2016: new tricks and treats by Boaz Sasson

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Absolutely everyone in our survey picked Similarweb, extremely popular tool, but very few people know how much different Free and Paid versions are, and paid version has plenty of options itself from “cheap” to very expensive one. 2016 brings a lot of update and new options.

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Similarweb 2016: new tricks and treats by Boaz Sasson

  1. 1. Boaz Sasson sasson@similarweb.com SimilarWeb PRO for SEO in 2016
  2. 2. EVERY WEBSITEEVERY MOBILE APP The Digital World at your Fingertips RATING ENGAGEMENT APP STORE CATEGORY KEYWORDS TRAFFIC METRICS TRAFFIC SOURCES AUDIENCE INDUSTRY CONTENT EVERY COUNTRY Business Proprietary & Confidential 2
  3. 3. Our mission is to be the way businesses DISCOVER DECIDE DEPLOY their digital strategy. Business Proprietary & Confidential 3
  4. 4. Use SimilarWeb insights to Discover, Decide & Deploy at all levels of the organization Company Executives Strategic Planning Research Dept. Opportunity Identification Marketing Dept. Competitive & Marketing Research Sales & Service Dept. Market Penetration Analysis Investments/M&A Opportunity Analysis, Due Diligence Strategy Competitive, Market Research Performance SEO, SEM, Media Buying Content PR, Marcom, Social Affiliates & Partners Mining, Qualification, Tracking Account Management Client Research Sales & Lead Development Lead Mining, Qualification, Categorization Business Proprietary & Confidential 4
  5. 5. We see more than 1% of all online activity in 60+ countries - every day Learning Set 100K+ websites & apps Crawling 2.5Bweb pages/mo. International Panel 200M+ devices ISP Data 200M+ devices The Largest and Most Diverse Data Set Business Proprietary & Confidential 5
  6. 6. Our Data Over 5B events/day (60k events per second) 8 PhDs, 100 Engineers and Big Data experts Insights on 200M Websites & 5M mobile apps Cleaning, Categorizing & processing Machine-Learning & Prediction Algorithms International Panel Crawling ISP Data Learning Set Granular Global Multi-Device Business Proprietary & Confidential 6
  7. 7. Among Our E-Commerce Customers Business Proprietary & Confidential 7
  8. 8. SimilarWeb is the Trusted Authority for Digital Insights Business Proprietary & Confidential 8
  9. 9. Relevant ranking factors to focus on in 2016
  10. 10. Backlinks: build buzz 10Business Proprietary & Confidential
  11. 11. Keyword targeting: understand your users 11Business Proprietary & Confidential
  12. 12. Useful content: solve user’s problems and entertain them 12Business Proprietary & Confidential
  13. 13. Engagement with brand/website: becoming attractive 13Business Proprietary & Confidential
  14. 14. SimilarWeb PRO use cases for SEOs
  15. 15. Before meeting the client 15Business Proprietary & Confidential
  16. 16. Understand site's traffic trend – up, down, stagnating? 16Business Proprietary & Confidential
  17. 17. Identify penalties 17Business Proprietary & Confidential
  18. 18. Identify competitors and benchmark against them 18Business Proprietary & Confidential
  19. 19. Benchmark site against the industry or competing sites 19Business Proprietary & Confidential
  20. 20. Strategic planning 20Business Proprietary & Confidential
  21. 21. What are competitors doing that is working, or failing? 21Business Proprietary & Confidential • Keywords • Referring sites/link sources • Content creation • Product selection • PPC ad spend • Social activity • Geo targeting
  22. 22. What do your consumers want? 22Business Proprietary & Confidential • What? • Where? • When? • Why? • How?
  23. 23. What do your consumers want? 23Business Proprietary & Confidential Popular content & products
  24. 24. What do your consumers want? 24Business Proprietary & Confidential Prioritize countries by engagement
  25. 25. Keyword research: turbo mode 25Business Proprietary & Confidential
  26. 26. Use your competitors’ keywords by share, volume, or CPC 26Business Proprietary & Confidential
  27. 27. Use your industry’s trending keywords 27Business Proprietary & Confidential
  28. 28. Target universal search keywords 28Business Proprietary & Confidential
  29. 29. Links & traffic 29Business Proprietary & Confidential
  30. 30. Use referring sites to identify link/traffic sources by category 30Business Proprietary & Confidential
  31. 31. Use ‘Popular Pages’ to identify the best pages on a specific site 31Business Proprietary & Confidential
  32. 32. Use ‘Audience Interest’ to find related sites 32Business Proprietary & Confidential
  33. 33. Content creation 33Business Proprietary & Confidential
  34. 34. Harvest keywords from industry content sites for blog post ideas 34Business Proprietary & Confidential
  35. 35. Harvest topics from Popular Pages on industry content sites 35Business Proprietary & Confidential
  36. 36. Monitor trending searches in your industry 36Business Proprietary & Confidential
  37. 37. Spy on sales/conversions 37Business Proprietary & Confidential
  38. 38. Estimate conversions via thank-you pages in Popular Pages 38Business Proprietary & Confidential
  39. 39. Estimate logged-in users via thank-you pages in Popular Pages 39Business Proprietary & Confidential
  40. 40. Estimate popular products via traffic share in Popular Pages 40Business Proprietary & Confidential
  41. 41. Understand which countries drive the most traffic to a website or industry 41Business Proprietary & Confidential
  42. 42. Thank You Boaz Sasson sasson@similarweb.com Business Proprietary & Confidential 42

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