Kevin Bradshaw, Zendit

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To graph or not to graph presentation by Kevin Bradshaw of Zendit at the Turing Festival, August 2011.

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Kevin Bradshaw, Zendit

  1. 1. The Social Web:To Graph or Not to Graph?<br />Kevin BradshawCEO/Founder, Zendit<br />Turing Festival, Edinburgh<br />August 2011<br />
  2. 2.
  3. 3. About Zendit<br />Formed 2009<br />Previous : i-play, PlayPhone, Limewire, Buzzd<br />Digital engagement products<br />Cloud platform<br />Services on all digital devices<br />Self-funded and profitable (almost)<br />
  4. 4. Quiz:Describe Facebook, without using the words“social” or “network”<br />
  5. 5. Disclaimer<br />I’m 41 with a wife and a 2-year old<br />I’m generally a bit grumpy anyway<br />Have been in tech startups for 15 years<br />First company sold for $100M<br />But I didn’t get much of it<br />All of it has gone back into other startups<br />Start-ups are really hard, then Google does it<br />It’s lunchtime and I’m hungry too<br />
  6. 6. Alternate titles<br />
  7. 7. Facebook:Are we “friends” now?<br />
  8. 8. LinkedIn:Is this networking?<br />
  9. 9. Twitter: Is that pseudo-code?<br />
  10. 10. Google+: Most people I know are squares,they don’t fit into circles.<br />
  11. 11. Suggested Circles<br />People Who Just Woke Up And Are Overly Optimistic About What The Day Holds For Them<br />Inexplicably Shirtless Profile Picture People<br />Bible Quoting Relatives<br />“Tao of Pooh” Quoting Relatives<br />Girls Who Link To Every Cat Video In The History Of The Internet<br />TGIF! Dude<br />Old High-school Friends You Wouldn’t Recognize If They Were Sitting Next To You<br />Relatives Who Quote Anything<br />Anyone Who Quotes Anything<br />Source : WSJ and Author<br />
  12. 12. What is the social graph?<br />Exposing connections connections<br />Who follows you on Twitter and who follows them<br />Who’s your friend on Facebook and who are their friends<br />Exposing connections connections content<br />What’s on your friends wall?<br />Billions of $ bet that this is valuable<br />Is it?<br />
  13. 13. We want to talkBut we are not having conversations<br />
  14. 14. Opinions<br />Many social networks are not very social, they are just marketing channels – personal or corporate<br />We’re mostly lonely<br />Or we are looking for endorsement of opinion<br />Unlikely to spend time with these people in real-life<br />Don’t care about my friends friends<br />Don’t want to follow my toothpaste on Facebook, it seems a bit silly<br />
  15. 15. Directions<br />Ad-hoc groups and topics<br />Non-persistent relationships<br />Easier (by-product) OR harder (no broadcasting) to drive influence<br />Contextual – especially local<br />Productive – especially rewarding<br />
  16. 16. A couple of new services<br />Zendit<br />Beerdog<br />
  17. 17. Zendit: Ad-hoc, local, contextual, “harder”<br />No social graph<br />no wall<br />no friends<br />no broadcasting<br />Find or start a conversation nearby<br />Public or private – and changeable<br />Add people, add stuff – images, video and chat<br />You need to choose who is in a conversation<br />You can remove a user from a conversation<br />
  18. 18. Splash<br />Personal<br />Nearby<br />Conversation<br />Options<br />
  19. 19. Beerdog:Local, focused, “easier”, rewaring<br />I want a beer<br />I want it now<br />It had better be good<br />My friends know about beer, I’ll see what they are drinking and where<br />I am totally uninterested in anything else right now, get me a beer<br />
  20. 20. Splash<br />Activity<br />Beer<br />Dog<br />
  21. 21. Summary<br />Growth of major social networks based on the social graph<br />But I don’t find them very social and there’s a question over how valuable the graph is<br />Interesting services coming which do and don’t use a graph<br />Interest-focused, ad-hoc, location-aware services are emerging<br />

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