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Kevin Bradshaw, Zendit


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To graph or not to graph presentation by Kevin Bradshaw of Zendit at the Turing Festival, August 2011.

To graph or not to graph presentation by Kevin Bradshaw of Zendit at the Turing Festival, August 2011.

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  • 1. The Social Web:To Graph or Not to Graph?
    Kevin BradshawCEO/Founder, Zendit
    Turing Festival, Edinburgh
    August 2011
  • 2.
  • 3. About Zendit
    Formed 2009
    Previous : i-play, PlayPhone, Limewire, Buzzd
    Digital engagement products
    Cloud platform
    Services on all digital devices
    Self-funded and profitable (almost)
  • 4. Quiz:Describe Facebook, without using the words“social” or “network”
  • 5. Disclaimer
    I’m 41 with a wife and a 2-year old
    I’m generally a bit grumpy anyway
    Have been in tech startups for 15 years
    First company sold for $100M
    But I didn’t get much of it
    All of it has gone back into other startups
    Start-ups are really hard, then Google does it
    It’s lunchtime and I’m hungry too
  • 6. Alternate titles
  • 7. Facebook:Are we “friends” now?
  • 8. LinkedIn:Is this networking?
  • 9. Twitter: Is that pseudo-code?
  • 10. Google+: Most people I know are squares,they don’t fit into circles.
  • 11. Suggested Circles
    People Who Just Woke Up And Are Overly Optimistic About What The Day Holds For Them
    Inexplicably Shirtless Profile Picture People
    Bible Quoting Relatives
    “Tao of Pooh” Quoting Relatives
    Girls Who Link To Every Cat Video In The History Of The Internet
    TGIF! Dude
    Old High-school Friends You Wouldn’t Recognize If They Were Sitting Next To You
    Relatives Who Quote Anything
    Anyone Who Quotes Anything
    Source : WSJ and Author
  • 12. What is the social graph?
    Exposing connections connections
    Who follows you on Twitter and who follows them
    Who’s your friend on Facebook and who are their friends
    Exposing connections connections content
    What’s on your friends wall?
    Billions of $ bet that this is valuable
    Is it?
  • 13. We want to talkBut we are not having conversations
  • 14. Opinions
    Many social networks are not very social, they are just marketing channels – personal or corporate
    We’re mostly lonely
    Or we are looking for endorsement of opinion
    Unlikely to spend time with these people in real-life
    Don’t care about my friends friends
    Don’t want to follow my toothpaste on Facebook, it seems a bit silly
  • 15. Directions
    Ad-hoc groups and topics
    Non-persistent relationships
    Easier (by-product) OR harder (no broadcasting) to drive influence
    Contextual – especially local
    Productive – especially rewarding
  • 16. A couple of new services
  • 17. Zendit: Ad-hoc, local, contextual, “harder”
    No social graph
    no wall
    no friends
    no broadcasting
    Find or start a conversation nearby
    Public or private – and changeable
    Add people, add stuff – images, video and chat
    You need to choose who is in a conversation
    You can remove a user from a conversation
  • 18. Splash
  • 19. Beerdog:Local, focused, “easier”, rewaring
    I want a beer
    I want it now
    It had better be good
    My friends know about beer, I’ll see what they are drinking and where
    I am totally uninterested in anything else right now, get me a beer
  • 20. Splash
  • 21. Summary
    Growth of major social networks based on the social graph
    But I don’t find them very social and there’s a question over how valuable the graph is
    Interesting services coming which do and don’t use a graph
    Interest-focused, ad-hoc, location-aware services are emerging