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Similar to Sponsors demand more from rights-holders -- are you ready to deliver more value to CMOs in the new world?
Similar to Sponsors demand more from rights-holders -- are you ready to deliver more value to CMOs in the new world? (20)
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Sponsors demand more from rights-holders -- are you ready to deliver more value to CMOs in the new world?
- 1. Andreas SIGL: Sponsors Demand More Are You Ready? Sponsors demand more from rights-holders – are you ready to deliver value to the CMOs in the new world? Andreas Sigl Burson-Marsteller Sport (WPP Group)
- 2. Andreas SIGL: Sponsors Demand More Global Sports Expertise
- 3. Andreas SIGL: Sponsors Demand More Changing Sponsorship Landscape
- 4. Andreas SIGL: Sponsors Demand More 7 Trends -- 4 Tips
- 5. Andreas SIGL: Sponsors Demand More Chief Marketing Officers
- 6. Andreas SIGL: Sponsors Demand More Demanding Customers
- 7. Andreas SIGL: Sponsors Demand More Unified Products & Services
- 8. Andreas SIGL: Sponsors Demand More Informed Stakeholders
- 9. Andreas SIGL: Sponsors Demand More One Brand Story
- 10. Andreas SIGL: Sponsors Demand More Global Platforms
- 11. Andreas SIGL: Sponsors Demand More Centralized Budget
- 12. Andreas SIGL: Sponsors Demand More Centralized Budget
- 13. Andreas SIGL: Sponsors Demand More 7 Trends -- 4 Tips
- 14. Andreas SIGL: Sponsors Demand More Focused Positioning «EVERYTHING TO EVERYBODY = NOTHING TO NOBODY»
- 15. Andreas SIGL: Sponsors Demand More Focused Positioning Take position and stand for something. Help your client to tell their story. «EVERYTHING TO EVERYBODY = NOTHING TO NOBODY»
- 16. Andreas SIGL: Sponsors Demand More Stakeholder Value Demonstrate value to all stakeholders – beyond your immediate client. «KEEP THE CLIENT CLOSE, KEEP THE HATERS CLOSER»
- 17. Andreas SIGL: Sponsors Demand More Return on Marketing Objectives Understand your clients’ business – know THEIR numbers! «WHAT IS THEIR SEASON? WHAT IS THEIR CHAMPIONSHIP?»
- 18. Andreas SIGL: Sponsors Demand More Beyond Reach & Frequency Understand your audience and how it aligns with your partners’ brands to engage and activate against. «MAKE AN AUDIENCE BUY AS EASY AS ON FACEBOOK»
- 19. Andreas SIGL: Sponsors Demand More Find Out More www.burson-marsteller-sport.com andreas.sigl@b-m-sport.com