Business Plan: Competitors
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The document outlines a 20-week schedule for topics to cover in developing a business plan. It includes weeks dedicated to mission and vision, goals and values, market analysis of the market, target groups, competition and suppliers, SWOT analysis, marketing mix, financial plan, action plan, and variance analysis. Specific weeks cover the structure of the business plan, good and bad examples of mission and values, marketing promotion on Twitter, definitions for the financial plan, and knowing and following competitors on social media.
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Business Plan: Competitors
- 1. Tips for a good Business Plan: Weekly Schedule Precipio Finance Management Anticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren ® # Date Topic 0 15-Mar Announcement 1 22-Mar Introduction 2 29-Mar Structure Business Plan 3 05-Apr Mission-Vision 4 12-Apr Goals - Values 5 19-Apr Good examples Mission-Vision 6 26-Apr Bad examples Mission-Vision 7 03-May Good examples Values 8 10-May Team 9 17-May Market Analysis: Market & Trends 10 24-May Market Analysis: Target Group 11 31-May Market Analysis: Competition 12 07-Jun Market Analysis: Suppliers + examples 13 14-Jun SWOT analysis 14 21-Jun SWOT analysis: Examples 15 28-Jun Marketingmix 16 05-Jul Marketingmix: Promotion - Top 10 on Twitter 17 08-Aug Financial Plan: Content + Assumptions 18 15-Aug Financial Plan: Definitions 19 22-Aug Action Plan 20 29-Aug Variance analysis
- 2. Market Analysis – Competitors Precipio Finance Management Anticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren ® Who is your competitor? Location Same/different niche Suppliers Customers What is your Added Value/USP (Unique Selling Point) vs your competitor? Price Quality Lead Times Customer focus, … How will your customer develop in the future? New products Price increase/decrease Alliances/M&A Difficult to compete against the “big guys” Tip: - “Follow”-”Know your” your competitors (LinkedIn, Twitter, Newsletter, …) - Participate in Network Events, Seminars in your Target Group NEXT PAGE COMPETITORS
- 3. Tip: - Social Media (ex. Twitter, LinkedIn, …) give you good insight on your competitors - Build the Trust Market Analysis – Competitors Precipio Finance Management Anticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren OptimaliserenAnticiperen Adviseren Optimaliseren ® Will there be any new competitors? Locally Global How does your competitor’s Social Media profile looks like ? LinkedIn Twitter Blogs Facebook Newsletter … How does your competitive “environment” looks like? 1 big player Small number of players with “hard” competition Large number of players with “normal” competition NEXT WEEK SUPPLIERS