This session explains how Fox Network Group, in conjunction with SDVI, has created an AWS-resident resource management system to share media processing workloads across the group's existing facility, a private cloud, and AWS; to dynamically provision and scale resources as required; and to automate the entire flow of the group's media supply chain.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Chris Blandy, EVP Technology Solutions, Fox Networks Engineering & Operations
Simon Eldridge, Chief Product Officer, SDVI Corporation
10th November 2015
Migrating Media Supply
Chains to the Cloud

2. Agenda
• Introducing Fox Networks Engineering & Operations
• 2020 Vision and Current Challenges
• Introducing SDVI
• The SDVI AWS-based Solution for Fox
• Impact of the New System
• Q&A

3. Introducing Fox Networks
Engineering & Operations

4. Chris Blandy, EVP Technology Solutions, Fox NE&O
• Oversight of systems design, implementation and
sustaining engineering for broadcast, cable and digital
platforms
• Managing technical infrastructure for Los Angeles
based operations related to production, post
production, master control and multi-platform
distribution.
• Supports 35 broadcast and cable networks within the
Fox Networks Group family.

5. Fox NE&O at a Glance
• NE&O underpins our broadcast and cable networks business
• Supports 35 networks and 40k hours of live content annually
• 3,984 programs produced and ~330k hours of content played out per year across 3
NE&O managed production facilities
Creative
Functions
Clients
Distribution
Engineering &
Facilities
• Fox Sports
• FBC
• FX/FXX/FXM
• FXP
• Fox Sports
• FBC
• FX/FXX/FXM
• FXP
• FBC/FOXNow
• MyNetworkTV
• MundoMax
• 20th Dom. Synd
• 20th Int’l Synd
• Fox TV Stations
• FX Suite/FXNow
• NG Suite/NG TV
• FS Racing
• FS1/FS2
• RSNs
• FCS
• Fox Soccer+
• FSN Net Base
• Big Ten
• Fox Sports Go
• FOXSports.com
• Fox Deportes
Third Party Clients
• FOX News/Business
• Other FBC Affiliates
• MVPDs
• FNG / 21CF
Key Metric Los Angeles Woodlands Charlotte Total
Production Control Rooms
Supported:
10 - 3 13
Graphic Systems Supported: 105 - 30 135
Edit Systems: 221 - 24 245
Audio Editing: 15 - 1 16
Master Control Rooms 24 39 - 63
Satellite Distribution Paths 46 36 - 82
Desktop Editing/Media
Handling:
284 - 80 364
NE&O By Location

6. Fox NE&O is a factory with raw content inputs
and varying distribution outputs
Creative
‒ Delivery Specs
‒ Schedules
‒ Program Planning
Distribution
‒ Schedules
‒ Commercial dub lists
‒ Logs
Strategy & Planning
1
Production Content /
Prep
2
Live Production
3
Distribution
4
Information
Gathering/Prep
1
Content
Intake/Staging
2
Assembly/
Packaging
3
Distribution
4
MVPDs
Broadcast
Affiliates
Emerging Platforms
‒ Content
‒ Live Feeds
‒ Files
InputsInputs
‒ Commercials
‒ 3rd Party Programs

7. NE&O’s Long Term 2020 Strategy
A B C
CreativeDistribution
NE&O Currently Pursuing
Shift From Hardware-Based to
Software-Based Systems for
Multi-Platform Distribution
Develop Full Cloud Capability
For End-To-End NE&O
Processes
Complete Migration to
Cloud &
Dynamic Content
Assembly
Scale for Direct to
Consumer?
Phase 1 Phase 2 Phase 3 2020
FY15-FY16 FY16-FY18 FY17-FY19 FY20 & Beyond

8. NE&O Efficiency Benchmarks
1.8 1.6
1.1
1.0
0.8
0.7
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2001 2006 FY 11 FY 12 FY 13 FY 14
PerNetworkHeadcount
$1.0
$0.7
$0.6
$0.5
$0.2
$0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
PerNetworkCost
($inmillions)
Cable Networks Operations Labor Costs
# of Networks: 5 8 12 12 14 16
Cable Network Management Overhead Efficiency
# of Networks: 5 8 12 12 14 16
$1.0
$0.7
$0.6
$0.5
$0.2
$0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
PerNetworkCost
($inmillions)

9. Linear
Broadcast
Television &
Network Feeds
Video Content
and Metadata
(from suppliers)
Fox Broadcast Center
Los Angeles
Manual
Verification
Content
Normalization
Content
Captioning
Metadata
Systems
Content
Quality Check
Playout
Systems
Existing Content Factory

10. Introducing SDVI

11. Introducing SDVI
SDVI provides a suite of SaaS-based
infrastructure management applications
and services that enable dynamic
management of the 3rd Party Applications
and Resources required to publish
premium content to consumers, via
television or digital distribution channels.

12. What does SDVI solve?
• Spin up or spin down media infrastructure in minutes
• Shared versus dedicated infrastructure
• Infrastructure resources on-demand
• Best-in-class 3rd party applications, with no lock-in
• Facilitates the move to opex for media supply chains
• Accurate cost tracking and reports
• Infrastructure analytics and modeling

13. The SDVI Platform
SDVI Applications
• Cloud-resident, workflow specific SDVI Applications that leverage the 3rd Party
Applications, SDVI Platform Services and virtualized infrastructure to address
common operational problems
SDVI Platform Services
• Back-end SDVI services that provide functionality to the platform such as
resource management, analytics & optimization
SDVI Adapters
• Connectors to 3rd Party Applications, and on or off premise processing, storage &
networking resources
3rd Party Applications
• 3rd Party Applications such as transcoding, file-based QC and network/ router
control
Infrastructure
• The infrastructure includes processing, storage and networking resources which
may be located in private or public cloud, or on premise
SDVI
Applications
SDVI
Platform Services
SDVI
Adapters
3rd Party
Applications
Infrastructure

14. Infrastructure Management for the Media Supply Chain
Fox Broadcast Centre
Los Angeles
Content
Quality Check
Content
Normalization
Content
Captioning
Distribution-ready content
and BXF metadata
Future Distribution
Platforms
Single sign-on & 2-factor
authentication viaBypass Path
Manual Upload
Video Content
(from suppliers)
Customer Portal
(content suppliers)
Content
Metadata

15. Impact of the New System

16. Expected results of the migration
• Reduced labor costs associated with supply chain
• Increased operational resilience
• Vanguard of ‘cloud-first’ strategy
• Transition to pay as you go model, transparent pricing
on a unit cost basis
• Elastically absorb peaks in volume
• Leading the ecosystem of broadcast engineering tool
providers to software-defined, cloud ready solutions

17. Q&A

18. Thank you!
chris.blandy@fox.com
simon.eldridge@sdvi.com
@sdvicorp