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Real Life Social Media Marketing: SMX London 2008

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Altogether Digital
Altogether Digital

A presentation looking at how you might build a social media marketing strategy, along with examples of people getting it right. And someone who seems to be getting it wrong.

TechnologyBusiness
1 of 28
REAL LIFE SOCIAL MEDIA CIARÁN NORRIS, SEO & SOCIAL MEDIA DIRECTOR baraka27 on flickr Real Life Social Media Ciarán Norris, SEO & Social Media Director
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
When to shoot me…
When to shoot me…
Planning a social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning a social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery Planning a social media strategy ,[object Object],[object Object],[object Object]
Social Media / Who Does What? Hitwise UK Websites with the Largest Growth in Market Share of Visits Among the Top 100 News and Media Websites. Comparing January 2007 and January 2006 Forrester Groundswell Tool Planning a social media strategy
Who’s getting it right?
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object],73,452 profile views 194 videos submitted 115,000 views on top 5 videos alone 1,208 songs uploaded by 1,080 bands* 1,684 friends >230,000 views of ad on video sharing sites * Only 600 less than a similar campaign on C4 which had a £50,000 contract as a prize!
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it right? ,[object Object],[object Object],[object Object]
Who’s getting it wrong?
Who’s getting it wrong? ,[object Object],[object Object],[object Object]
Reasons for getting it wrong? ,[object Object],[object Object],[object Object],[object Object]
Spiking the kool-aid
Who’s getting it wrong? ,[object Object],[object Object],[object Object]
Before you go…..
Before you go….. 2,004 links pointing at the site
Questions ? ,[object Object],[object Object],[object Object],- bast - on flickr Questions
Give me a shout [email_address]

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Real Life Social Media Marketing: SMX London 2008