Facebook Pages for Business Basics Harsh, Pragmatic Learning
Facebook CommunityMembers (in million) No of users – India #3 after US and Brazil Penetration of Population – 4.83% India Rest of World Penetration of Online Population – 70% 56, 5% 899, 95%
Average user is connected to 80 pages, groupsand eventsThe total no of FB users in India grew by more than 10million in last 6 months65% of companies use Facebook as part of theirmarketing strategyBrands are acquiring fans at a rate of 9% per month1 in 4 of all page views on the Internet are on aFacebook page
1. Notifications Analyze the latest activities on your page 2. Messages Engagement Opportunity to connect with the followers – under utilized 4. Insights3. New Fans Most Effective ToolEngage with them
Monthly Fan Size Growth Growing Organically Spikes in Fan Growth? 10%-13% growth Reason for Spikes?
Average no of Likes or Comments - Engagement Measure Most engaging Discussions? Unusual Spikes/Drops in this number? Attrition Rate? Immediate Decision in Content Strategy Posts around topics that are engaging Posts around topics that are not
DemographicsTarget Segment?Gender, Age and Location?
• Number of retained fansPage Views • Page views – Unique page views • Daily Active Users Metric • Tags – Strong Referral SystemMentions • Target – Increase no of mentions by fans • New Facebook MetricTab Views • Percentage of traffic on individual tabs • Useful/Useless Tabs? – Prioritize • Where the traffic comes from? Referrals • Target the sites those are bringing most traffic
1. Friends who like the page 2. Mentions4. Highlighting Content 3. Personalized Ads for Visitors
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