Facebook Pages for Business           Basics                    Harsh, Pragmatic Learning
Facebook CommunityMembers (in million)      No of users – India #3 after US and Brazil                          Penetratio...
Average user is connected to 80 pages, groupsand eventsThe total no of FB users in India grew by more than 10million in la...
Why Facebook Pages?
Outreach                                 RevenueOnline Presence        Customer Reach      Cost Cutting          Sales    ...
Introduction to Facebook Page
1                        2    1. About?    2. Call To Action
1. Thumbnail2. Connection – Brand Image3. Distinct Image
1. Notifications    Analyze the latest activities on your page                                                     2. Mess...
User insights   Interaction insights
Monthly Fan Size Growth Growing Organically          Spikes in Fan Growth? 10%-13% growth               Reason for Spi...
Average no of Likes or Comments - Engagement Measure      Most engaging Discussions?      Unusual Spikes/Drops in this num...
DemographicsTarget Segment?Gender, Age and Location?
• Number of retained fansPage Views   • Page views – Unique page views             • Daily Active Users Metric            ...
1. Friends who like the                                           page                          2. Mentions4. Highlighting...
Other Suggestions• Subscribe to our Newsletter at  www.pragmaticlearning.in• Follow our LinkedIn Company Page at  http://w...
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Facebook pages for business

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Facebook Business Pages Best Practices Guide - An insight into the basics of Facebook Page Creation

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Facebook pages for business

  1. 1. Facebook Pages for Business Basics Harsh, Pragmatic Learning
  2. 2. Facebook CommunityMembers (in million) No of users – India #3 after US and Brazil Penetration of Population – 4.83% India Rest of World Penetration of Online Population – 70% 56, 5% 899, 95%
  3. 3. Average user is connected to 80 pages, groupsand eventsThe total no of FB users in India grew by more than 10million in last 6 months65% of companies use Facebook as part of theirmarketing strategyBrands are acquiring fans at a rate of 9% per month1 in 4 of all page views on the Internet are on aFacebook page
  4. 4. Why Facebook Pages?
  5. 5. Outreach RevenueOnline Presence Customer Reach Cost Cutting Sales Instant Competitive Viral Not Expensive Feedback Advantage Fast Customer Promotional Sticky Brand Loyalty Support Events Risk of Increased Recruitment Integration with Unofficial Pages Engagement Tool E-Commerce
  6. 6. Introduction to Facebook Page
  7. 7. 1 2 1. About? 2. Call To Action
  8. 8. 1. Thumbnail2. Connection – Brand Image3. Distinct Image
  9. 9. 1. Notifications Analyze the latest activities on your page 2. Messages Engagement Opportunity to connect with the followers – under utilized 4. Insights3. New Fans Most Effective ToolEngage with them
  10. 10. User insights Interaction insights
  11. 11. Monthly Fan Size Growth Growing Organically  Spikes in Fan Growth? 10%-13% growth  Reason for Spikes?
  12. 12. Average no of Likes or Comments - Engagement Measure Most engaging Discussions? Unusual Spikes/Drops in this number? Attrition Rate? Immediate Decision in Content Strategy Posts around topics that are engaging Posts around topics that are not
  13. 13. DemographicsTarget Segment?Gender, Age and Location?
  14. 14. • Number of retained fansPage Views • Page views – Unique page views • Daily Active Users Metric • Tags – Strong Referral SystemMentions • Target – Increase no of mentions by fans • New Facebook MetricTab Views • Percentage of traffic on individual tabs • Useful/Useless Tabs? – Prioritize • Where the traffic comes from? Referrals • Target the sites those are bringing most traffic
  15. 15. 1. Friends who like the page 2. Mentions4. Highlighting Content 3. Personalized Ads for Visitors
  16. 16. Other Suggestions• Subscribe to our Newsletter at www.pragmaticlearning.in• Follow our LinkedIn Company Page at http://www.linkedin.com/company/pragmatic -learning• If on Twitter, follow us on @pragmaticlearn

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