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    • San Mateo,CA, United States

  • Industry Technology / Software / Internet

  • Website

    altimetergroup.com

  • About Altimeter Group is a research-based advisory firm that helps companies and industries leverage disruption to their advantage.

Altimeter Group

  • Beyond the IPO: Ten Implications of a Public Facebook 08 May 2012, 05:24 AM By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene Li, Rebecca Lieb, and I sat down to discuss some of [...]
  • A New Category Defined: Social Performance Software 08 May 2012, 04:31 AM A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to [...]
  • Call for Insight: The Altimeter “Blog Ring” focused on the Dynamic Customer Journey 24 May 2012, 06:13 PM Request: We want to hear from you. Tell us on your blog or website how the Dynamic Customer Journey is impacting your business, and we’ll cross-link to the conversation. During SXSW 2012, Altimeter Group launched its three research themes to the public: Dynamic Customer Journey, Adaptive Organization and Sentient World. Now, we’re asking you — [...]
  • Recording: Three Disruptive Business Research Themes 30 April 2012, 11:21 AM Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we’ve [...]
  • Webinar Replay – Content: The New Marketing Equation 27 April 2012, 04:53 PM If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation based on our recently published research report, you can watch it here or on SlideShare. Please watch and share the video, as it’s freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with [...]

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