Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.