Creating A Fast Learning Organization January 27, 2009 Charlene Li Founder, Altimeter Group Co-author, “Groundswell”
What Is Different Today <ul><li>Activist customers </li></ul><ul><li>Empowered employees </li></ul><ul><li>Non-traditional...
Learning Comes From Everywhere New forms of leadership will be needed
Who owns listening and learning? <ul><li>Market research </li></ul><ul><li>Marketing </li></ul><ul><li>Customer service </...
Four Goals Of  Learning Organization
Basic Learning Tools
Oracle Listened To Learn Oracle put a roadblock on its own home page to encourage feedback/ideas Executives participated i...
H&R Block Listened First To Dialog Better
And Then Asks Customers  To Do The Talking
BlueShirtNation.com Supports Best Buy’s Front Line Employees
Comcast Listens To Support
Starbucks Listens To Innovate 50 people participate  in the process, representing every department
The CIO Shares Process and Plans
Next Steps <ul><li>Determine where fast, flexible learning is most needed to support business goals </li></ul><ul><li>Figu...
The Fallacy Of Control Photo: Kantor,  http://www.flickr.com/photos/kantor
Develop Intestinal Fortitude
Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyrigh...
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Creating A Fast Learning Organization, ARF Leader Forum

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Presentation "Creating A Fast Learning Organization" at the Advertising Research Foundation Leader Forum in San Francisco, January 27, 2009

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  • Thank you for sharing
    Btw I still enjoy recommending your book as well ;-)
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Creating A Fast Learning Organization, ARF Leader Forum

  1. Creating A Fast Learning Organization January 27, 2009 Charlene Li Founder, Altimeter Group Co-author, “Groundswell”
  2. What Is Different Today <ul><li>Activist customers </li></ul><ul><li>Empowered employees </li></ul><ul><li>Non-traditional competitive threats </li></ul>
  3. Learning Comes From Everywhere New forms of leadership will be needed
  4. Who owns listening and learning? <ul><li>Market research </li></ul><ul><li>Marketing </li></ul><ul><li>Customer service </li></ul><ul><li>Product development </li></ul><ul><li>IT </li></ul>
  5. Four Goals Of Learning Organization
  6. Basic Learning Tools
  7. Oracle Listened To Learn Oracle put a roadblock on its own home page to encourage feedback/ideas Executives participated in the online community
  8. H&R Block Listened First To Dialog Better
  9. And Then Asks Customers To Do The Talking
  10. BlueShirtNation.com Supports Best Buy’s Front Line Employees
  11. Comcast Listens To Support
  12. Starbucks Listens To Innovate 50 people participate in the process, representing every department
  13. The CIO Shares Process and Plans
  14. Next Steps <ul><li>Determine where fast, flexible learning is most needed to support business goals </li></ul><ul><li>Figure out who you need to listen to </li></ul><ul><li>Find out who is best at listening to that audience </li></ul><ul><li>Diversify your tool set </li></ul><ul><ul><li>Nothing beats hands-on experience </li></ul></ul>
  15. The Fallacy Of Control Photo: Kantor, http://www.flickr.com/photos/kantor
  16. Develop Intestinal Fortitude
  17. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

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