The document presents findings from a survey conducted by the Altimeter Group, analyzing investments versus interests in emerging technologies among digital strategists at large companies. Key technologies include gamification, artificial intelligence, and virtual reality, with varied interest and investment levels reported. The survey emphasizes the lack of perceived business impact among many technologies, as well as the demographic breakdown of respondents by industry and company size.

1. [Survey Data] Investment vs. Interest
Across Emerging Technologies
Q1, 2014
Altimeter Group
@altimetergroup

2. Survey Methodology
•
This survey was conducted online from June to
August 2013
•
Findings in this deck are based on 65
respondents, filtered for companies with more than
500 employees only, US/global
•
Survey respondents are digital strategists who have
decision-making authority or influence over social
business or digital strategy

3. Q. Of the following technologies, please indicate your company’s interest vs.
investment:
55%
Gamification
Digital/Social TV
25%
40%
Mobile Payments
38%
Hyper-Local Technology/Indoor Mapping/Mobile…
23%
18%
Peer-Based Currency/Social Currency
14%
Wireless Power/Electricity
11%
0%
Already investing/planning to invest in next 12 mos.
Source: Altimeter Group Survey of Digital Strategists, Q2-3 2013 (n=103)
45%
30%
33%
23%
37%
20%
45%
21%
8%
Artificial Intelligence
29%
19%
11%
3D Printers & Replicators
32%
28%
14%
Virtual Reality/Immersive 3D Reality
24%
24%
15%
Wearable Embedded Technology
36%
32%
17%
Touch Permeated Digital Surfaces
34%
23%
19%
Natural Language Processing
26%
22%
23%
Near Field Communications
18%
19%
25%
Augmented Reality
17%
29%
31%
Gesture-Based/Voice-based/Interface or…
25%
32%
33%
Native Advertising
Sum Total
Interest & Investment
13%
81%
52%
28%
20%
44%
40%
60%
Actively following but no plans to invest
80%
63%
70%
62%
50%
48%
47%
51%
43%
45%
34%
44%
37%
31%
32%
36%
100%
We don't see business impact yet

4. Demographics

5. Industry & Company Size Breakdown
Industry Breakdown
Business Services
22%
Media & Advertising
16%
Financial Services
16%
Computer Software
Company Size Breakdown
15%
Health Care & Services
11%
Consumer Products
11%
Retail
9%
Education
7%
Manufacturing
5%
500 to < 1,000
16%
5%
Computer Hardware
More than
100,000
20%
Energy & Utilities
4%
Electronics
4%
1,000 to <
5,000
23%
4%
Automotive & Transport
50,000 to <
100,000
11%
Hospitality
2%
Construction
2%
Pharmaceuticals
1%
Non Profit
1%
Government
1%
10,000 to <
50,000
19%
5,000 to <
10,000
11%

6. Annual Revenue Breakdown
25%
8%
4%
3%
26%
25%
8%
3%
Less than $50 $50 million to $100 million to $250 million to $500 million to $1 billion to $10 $10 billion or
million
$100 million
$250 million
$500 million
$1 billion
billion
more
Not
sure/Cannot
disclose

7. Thank You
Altimeter Group provides research and advisory for
companies challenged by business
disruptions, enabling them to pursue new
opportunities and business models.
Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be
reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The
authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for
interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not
constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising
or product endorsement purposes. The opinions expressed herein are subject to change without notice.