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Game == Marketing by Erga
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Game == Marketing by Erga

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  • 1. @agatestudio Game == Marketing Erga Solution Agate Studio
  • 2. Game == Marketing What game teach me about marketing
  • 3. GAME == MARKETING What game teach me about marketing Background The 10.000 Hour Rules – Malcolm Gladwell – Outlier Practice  Expert The Beatles
  • 4. GAME == MARKETING What game teach me about marketing Background What do you get from playing game for 10.000 Hour ? - Get Better at playing games (?) - Know the difference between good game and bad game (?) - You know that you cant live without playing games (?)
  • 5. GAME == MARKETING What game teach me about marketing Background Most of the game trying hard to become as realistic as possible - Visual (nuff said) - Physics (gravity, light-shadow, action-reaction, etc) - Story (emotion, heroic, sacrifice, etc) - Logic (risk – return, Grinding, etc)
  • 6. GAME == MARKETING What game teach me about marketing Background Game is tools of learning - Useless skill - Useful skill 5 things I learn from game that focus on Marketing Skill
  • 7. GAME == MARKETING What game teach me about marketing 1. Smaller == Easier Online game with clan Big Clan = more enemy Big Clan = less innovation Big Clan = public image Unilever Smaller =/= Better
  • 8. GAME == MARKETING What game teach me about marketing 2. Involved Player Competition User Generated Content Player loves to be involved Design, Content Pepsi Refresh Project
  • 9. GAME == MARKETING What game teach me about marketing 3. Simple =/= Better 4. Complex =/= Better Hardcore game = complex marketing Casual game = simple marketing Know your audience
  • 10. GAME == MARKETING What game teach me about marketing 5. Updates & Changes Online game Updates Why : - Hiatus player - I’m still here Beware of : - New Meta - Buggy Patch
  • 11. Thank You