3. GAME == MARKETING
What game teach me about marketing
Background
The 10.000 Hour Rules – Malcolm Gladwell – Outlier
Practice Expert
The Beatles
4. GAME == MARKETING
What game teach me about marketing
Background
What do you get from playing game for 10.000 Hour ?
- Get Better at playing games (?)
- Know the difference between good
game and bad game (?)
- You know that you cant live without
playing games (?)
5. GAME == MARKETING
What game teach me about marketing
Background
Most of the game trying hard to become as realistic as possible
- Visual (nuff said)
- Physics (gravity, light-shadow, action-reaction, etc)
- Story (emotion, heroic, sacrifice, etc)
- Logic (risk – return, Grinding, etc)
6. GAME == MARKETING
What game teach me about marketing
Background
Game is tools of learning
- Useless skill
- Useful skill
5 things I learn from game that focus on Marketing Skill
7. GAME == MARKETING
What game teach me about marketing
1. Smaller == Easier
Online game with clan
Big Clan = more enemy
Big Clan = less innovation
Big Clan = public image
Unilever
Smaller =/= Better
8. GAME == MARKETING
What game teach me about marketing
2. Involved Player
Competition
User Generated Content
Player loves to be involved
Design, Content
Pepsi Refresh Project
9. GAME == MARKETING
What game teach me about marketing
3. Simple =/= Better
4. Complex =/= Better
Hardcore game = complex marketing
Casual game = simple marketing
Know your audience
10. GAME == MARKETING
What game teach me about marketing
5. Updates & Changes
Online game Updates
Why :
- Hiatus player
- I’m still here
Beware of :
- New Meta
- Buggy Patch
