@agatestudio
Game == Marketing
Erga
Solution
Agate Studio
Game == Marketing
What game teach me about marketing
GAME == MARKETING
What game teach me about marketing
Background
The 10.000 Hour Rules – Malcolm Gladwell – Outlier
Practic...
GAME == MARKETING
What game teach me about marketing
Background
What do you get from playing game for 10.000 Hour ?
- Get ...
GAME == MARKETING
What game teach me about marketing
Background
Most of the game trying hard to become as realistic as pos...
GAME == MARKETING
What game teach me about marketing
Background
Game is tools of learning
- Useless skill
- Useful skill
5...
GAME == MARKETING
What game teach me about marketing
1. Smaller == Easier
Online game with clan
Big Clan = more enemy
Big ...
GAME == MARKETING
What game teach me about marketing
2. Involved Player
Competition
User Generated Content
Player loves to...
GAME == MARKETING
What game teach me about marketing
3. Simple =/= Better
4. Complex =/= Better
Hardcore game = complex ma...
GAME == MARKETING
What game teach me about marketing
5. Updates & Changes
Online game Updates
Why :
- Hiatus player
- I’m ...
Thank You
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Game == Marketing by Erga

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Game == Marketing by Erga

  1. 1. @agatestudio Game == Marketing Erga Solution Agate Studio
  2. 2. Game == Marketing What game teach me about marketing
  3. 3. GAME == MARKETING What game teach me about marketing Background The 10.000 Hour Rules – Malcolm Gladwell – Outlier Practice  Expert The Beatles
  4. 4. GAME == MARKETING What game teach me about marketing Background What do you get from playing game for 10.000 Hour ? - Get Better at playing games (?) - Know the difference between good game and bad game (?) - You know that you cant live without playing games (?)
  5. 5. GAME == MARKETING What game teach me about marketing Background Most of the game trying hard to become as realistic as possible - Visual (nuff said) - Physics (gravity, light-shadow, action-reaction, etc) - Story (emotion, heroic, sacrifice, etc) - Logic (risk – return, Grinding, etc)
  6. 6. GAME == MARKETING What game teach me about marketing Background Game is tools of learning - Useless skill - Useful skill 5 things I learn from game that focus on Marketing Skill
  7. 7. GAME == MARKETING What game teach me about marketing 1. Smaller == Easier Online game with clan Big Clan = more enemy Big Clan = less innovation Big Clan = public image Unilever Smaller =/= Better
  8. 8. GAME == MARKETING What game teach me about marketing 2. Involved Player Competition User Generated Content Player loves to be involved Design, Content Pepsi Refresh Project
  9. 9. GAME == MARKETING What game teach me about marketing 3. Simple =/= Better 4. Complex =/= Better Hardcore game = complex marketing Casual game = simple marketing Know your audience
  10. 10. GAME == MARKETING What game teach me about marketing 5. Updates & Changes Online game Updates Why : - Hiatus player - I’m still here Beware of : - New Meta - Buggy Patch
  11. 11. Thank You

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