10 in 2.010
Our kids-pertise
Our kids-pertise




moms        kids
AdNerds is simple math
AdNerds = A^T


A                     T
    A = Advertising
    T = Technology
AdNerds = A^T


 A                     T
     A = Advertising
     T = Technology
10 in 2.010
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!"#$%+&,!%(!%,*+
internet
  web                brains


           Change
           drivers

hardware             legal
internet
  web
internet
  web
hardware
hardware
brains



 “These kids’ brains are actually
wired differently, their IQs are up
by all the measures we have. This
is the s...
brains
brains
“Email is old school in the eyes of
the teenager. While adults use the
computer for financial reasons
like banking, ...
1. YouTube                                                    brains
2. Google
3. Facebook
4. Sex
5. MySpace
6. Porn
7. Ya...
brains
4)##%1*+,5*&12

                 legal
> >>
4)##%1*+,5*&12
>>>
                 legal
2!)(-!%*/!.(,%)#6:5&7*,2


                           legal
2!)(-!%*/!.(,%)#6:5&7*,2


/)('&-$%1#-)#&2#2%(,%(9/*)!&,-#
                                  legal
Thus
communication
   changes
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    1*,@!%<:2!%!&50A%#,6&6#%!"#...
10 in 2020
Your glasses went up and down a lot
during the show you just left. Do you want
 to share a 4-star (* * * *) rating for thi...
10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods
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10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods

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AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture.

AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.

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10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods

  1. 1. 10 in 2.010
  2. 2. Our kids-pertise
  3. 3. Our kids-pertise moms kids
  4. 4. AdNerds is simple math
  5. 5. AdNerds = A^T A T A = Advertising T = Technology
  6. 6. AdNerds = A^T A T A = Advertising T = Technology
  7. 7. 10 in 2.010
  8. 8. !"#$%"&'#%!"#()%*+,%!#-",*./)*/#)!$
  9. 9. 0(12%!*1&$%&)#%-*,,#-!#1
  10. 10. &,1%!"#$%+&,!%!*%3!%(,
  11. 11. !"#$%&)#%,*!%&4)&(1%*4%!#-",*5*6$
  12. 12. 0(12%&)#%2755%+&!-"(,6%!'%&%5*!
  13. 13. !"#$%+&,!%,*!%!*%8#%!&50#1%&!
  14. 14. 0(12%&)#%-*9/:!#);(,!#),#!.2&''$
  15. 15. 0(12%!#,1%!*%#,<*$%6&9#2
  16. 16. !"#$%*=#,%1*%!"(,62%!*6#!"#)
  17. 17. !"#$%+&,!%(!%,*+
  18. 18. internet web brains Change drivers hardware legal
  19. 19. internet web
  20. 20. internet web
  21. 21. hardware
  22. 22. hardware
  23. 23. brains “These kids’ brains are actually wired differently, their IQs are up by all the measures we have. This is the smartest generation ever.” Don Tapscott, author of “Grown Up Digital”
  24. 24. brains
  25. 25. brains “Email is old school in the eyes of the teenager. While adults use the computer for financial reasons like banking, buying, and planning our next trip, kids use it to meet each other, gossip, share photos, and communicate in character- limited blurbs.” Pew Internet & American Life Project Surveys
  26. 26. 1. YouTube brains 2. Google 3. Facebook 4. Sex 5. MySpace 6. Porn 7. Yahoo 8. Michael Jackson 9. Fred 10. eBay OnlineFamily.Norton, analysis of 3.5 billion searches
  27. 27. brains
  28. 28. 4)##%1*+,5*&12 legal
  29. 29. > >> 4)##%1*+,5*&12 >>> legal
  30. 30. 2!)(-!%*/!.(,%)#6:5&7*,2 legal
  31. 31. 2!)(-!%*/!.(,%)#6:5&7*,2 /)('&-$%1#-)#&2#2%(,%(9/*)!&,-# legal
  32. 32. Thus communication changes
  33. 33. ?4%:2#)2@%-*99:,(-&7*,%"&8(!2%-"&,6#A $*:)%-*99:,(-&7*,%2!)&!#6$%,##12%!**B
  34. 34. #,!#)!&(,%!"#9 1*,@!%4*)6#!%!"#()%/&)#,!2 8:!%)#9#98#)%!"#()%2"&)#%*4%+&55#! 1*,@!%<:2!%!&50A%#,6&6#%!"#9%C%5(2!#, 4)(#,12%&)#%#'#,%9*)#%(9/*)!&,!%!"&,%9#1(& !"#$%&)#%"(6"5$%-*,,#-!#1%C%!#-".2&''$ !"#$%+&,!%#'#)$!"(,6%,*+
  35. 35. 10 in 2020
  36. 36. Your glasses went up and down a lot during the show you just left. Do you want to share a 4-star (* * * *) rating for this show with your friends?

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