RACVB President/CEO John Groh's presentation at SoMeT 2011.

1. Viral Media Campaign: February-March 2011
Rockford Area Convention & Visitors Bureau
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2. Wisconsin Senators
Escape to Rockford, Illinois
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3. Madison, WI Protest
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4. Organic Marketing Plan
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5. Hideaway In Rockford - Episode #1
“Are you a State Senator?”
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6. National PR Strategy

7. Twitter – the begining
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8. Facebook

9. Local Media

10. Local Buzz
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11. Hideaway In Rockford - Episode #2
“Where Have the Troopers Gone?”
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12. www.hideawayinrockford.com

13. Blogs

14. Main Stream Media

15. Governor Walker Responds
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16. Hideaway In Rockford - Episode #3
“The Arrest of the Story”
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17. - TAKE AWAYS -

18. Some outcomes…
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19. Getaway…
Staycation…
Rockford Owns the “Hideaway”

20. Ready to Respond
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21. What We Did Right…
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22. What We Learned…
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