2. Case Study: (campaign/organisation name)
Purpose:
The purpose of this advert is to campaign against
children having to drink dirty water in some parts of
the world.
The idea is that if you donate two pounds a month
you can save lives by helping to fund water pumps for
clean water for them to drink from.
The picture is the first thing the audience would look
at – it is black and white which makes it look
depressing, which is how they want it to come across
as then people will donate. Then there are three short
phrases at the top of the advert are underlined and in
bold which make them stand out then it catches the
audiences eye straight away – after seeing all of this
the audience will more than likely donate.
Aims:
The aim of the whole advertisement is to get people
to donate – this is to help people in other countries to
stop drinking dirty water. Water Aid rely on donations
so they can provide water pumps for people in the
poorer areas.
The aim of the picture being black and white is to
make it looks sad and distressing to the audience so
they can donate.
With the bold writing the aim is to get the point across
of the advert and they are doing this by making the
writing bold and bright so its eye catching.
Creative Media Production 2012
2
3. Case Study: (campaign/organisation name)
Techniques:
The are a few different techniques used in this advert, for example;
The colours in this advert are quite pale – there aren't any bright colours used as it isn't a
‘happy advert’ they are trying to make the audience feel sorry for the people so they have
used quite cold colours.
The image they have used is a child looking sad trying to get water to have a drink. They
have chosen that specific image as it fits well with the purpose of the advert as they wouldn’t
have a happy looking child walking a dog as that isn't the point of the advertisement and
wouldn’t fit well with the point they are trying to get across. They have made the image black
and white to make it look more distressing and this will make the public feel sorry for the
people who don’t have clean water to drink so hopefully they will donate, which is the point
of the advert.
The text in this advert is clear, in a big font which is bold and underlined – this makes it eye
catching to the audience. Rather than just having tiny text which they will just ignore, it is
pulling the audience in so they will read it. They have used short but powerful sentences to
get their point across.
Creative Media Production 2012
3
4. Case Study: (campaign/organisation name)
Impact: Evidence of any change being brought about through projects
using words and or graphics.
Water Aid have helped many people in the past years. Through peoples donations, they have managed to put in
many water pumps to give people clean water. One of their projects is a bridge water project in western Kenya –
‘PROPOSED PROJECT:
The proposed Lunyu water project is situated in Shamoni village and it is a Kefinco hand dug well developed by
installing 3M diameter concrete casing covered with 4inch concrete slab and installed a MARK II pump. The well
was completed in the year 1993 and served the community well until 2004 when it got spoilt, the community
found someone who impersonated that he can repair the pump instead he disappeared with the parts. The
community then had no option other than go back to collect stream water for their domestic use’
They have also help many other places such as Wakukha in western Kenya this project is now also complete –
‘PROPOSED PROJECT:
The proposed Wakukha water project is a community well that was done by Kenya Finland Company( Kefinco)
in 1993 serial no. KA 42. The well is hand dug well installed concrete casings (calvates) of diameter 3ft, covered
with a 4inch concrete slab and was fixed with a NIRA pump which got spoilt and the community could not find
the spare parts locally and therefore forcing community members to go to the stream to get water for their
domestic use and posing them to water borne diseases that has been experienced in this area because of poor
water quality.
The community to access the stream, they have to go through a large sugarcane farm which exposes young
girls and women to potential rapist an issue which need an intervention’
Water Aid’s current project is in Enyapora. In Enyapora they get their water from Nyapola spring whuch is 2k
away and it dries up with the dry spells and so the water is not protected.
‘The Proposed Enyapora Community Well Water Project Rehab is a hand dug well which was done by
KEFINCO in the year 1989. The well was fitted a pump. The pump served upto 2010 and got spoilt and
eventually and could not be repaired since the Indian Mark II spare parts are not available locally. Since then, the
community members have had to go back and get water from an unprotected Nyapola stream. Members of this
community have expressed their wish of rehabilitating the well by installing an Affridev pump so as to help them
access quality and safe water for their domestic use.’
Creative Media Production 2012
4
5. Case Study: (campaign/organisation name)
Impact: Evidence of any change being brought about through projects
using words and or graphics.
Water Aid’s current project is in Enyapora. In Enyapora they get their water from Nyapola spring whuch is 2k away and it dries up with the dry spells
and so the water is not protected.
‘The Proposed Enyapora Community Well Water Project Rehab is a hand dug well which was done by KEFINCO in the year 1989. The well was
fitted a pump. The pump served upto 2010 and got spoilt and eventually and could not be repaired since the Indian Mark II spare parts are not
available locally. Since then, the community members have had to go back and get water from an unprotected Nyapola stream. Members of this
community have expressed their wish of rehabilitating the well by installing an Affridev pump so as to help them access quality and safe water for
their domestic use.’
This is Water Aid’s total contributions and
expenses graphs
Creative Media Production 2012
5
6. Case Study: (campaign/organisation name)
Purpose:
The purpose of this advert is to campaign against
animal testing/cruelty.
This advert is showing you what happens when
cosmetics are tested on animals – they are showing
you this as they want you to be aware of what goes
on and to pursued you to buy ‘cruelty free’ products.
Aims:
The aim of the advertisement is to prevent animal
testing. They are showing a graphic image which will
catch the audiences eye straight away. They will then
most likely see the text of which they have put in
capital letters and in a colour which makes it stand
out. Then they have a fact underneath it about how
many animals suffer ach year. After the audience has
seen this they will most likely want to help prevent
animal cruelty which is the point of the advert and that
is the company who made the advert want from the
audience.
Creative Media Production 2012
6
7. Case Study: (campaign/organisation name)
Techniques:
There are many techniques used in this advert, for example;
This image which is quite simple comes across really powerful and fits well with the advert.
They are getting their point across by showing you what happens to animals with a human,
they are wanting to shock the audience. They then have a little image in the corner of a
cosmetic product which is obviously animal tested so they are wanting the audience to think
before they buy certain things.
The text in the advert stands out however the have it quite plain and simple to fit with the
colour scheme. The is in a large font in capital letters which makes it easy to read for the
audience and also it makes it eye catching.
With the whole advertisement the have the same range of colours they are quite dull pastel
colours, but with the seriousness of the advert they have chosen the colours well as they
wouldn’t exactly have bright colours as they are associated with, brightness and happiness
which doesn’t fit.
Creative Media Production 2012
7
8. Case Study: (campaign/organisation name)
Impact: Evidence of any change being brought about through projects
using words and or graphics.
The EU has now introduced a testing ban on all cosmetics – it isn't the end of animal cruelty but at least something
is being done about it. The law on July 11th is now that products aren't allowed to be tested on animals at all, and
anything ingredients in the cosmetic product cant have been tested on animals either regardless of what country
the in the world they have been tested in. http://www.abc.net.au/news/2013-08-29/labor-animal-cruelty-cosmeticseurope-animals/4920418
Creative Media Production 2012
8
9. Case Study: (campaign/organisation name)
Purpose:
The purpose of this campaign is to vote conservative
for the general election they are using a harsh
persuading technique in the advert to try to get you to
vote.
Aims:
Like the purpose the aim of the advert is to get you to
vote for them, This advert uses a persuading
technique ‘Vote conservative or ill kill this kitten’ you
are being pushed into voting for them – you know no
kitten will die but it’s a harsh way to get you to vote
and it most likely works.
Creative Media Production 2012
9
10. Case Study: (campaign/organisation name)
Techniques:
The techniques used in this advert are harsh persuading
techniques ‘Vote Conservative or ill kill this kitten’ – they
kitten will not die but they are trying to use a harsh
persuading technique to try and get you to vote for them, and
it will most likely work.
In this advert they have used the Conservative colours so you
will be able to recognise who it is and also it very eye
catching as they have used bright colours to attract the public
and they have also you clear text to get there point across,
they haven't included lots of text saying why to vote for them
they have a few simple words which will keep the public
interesting rather than walking past the advert as they don’t
want to read a massive chunk of text.
Creative Media Production 2012
10
11. Case Study: (campaign/organisation name)
Impact: Evidence of any change being brought about through projects
using words and or graphics.
The advert obviously worked for the conservatives as they were voted in and David Cameron become prime minister, so
their adverts seem to be notice by the public. As I said before no one wants to read paragraph after paragraph of text
saying why the public should vote for that particular party, the conservatives just had a simple few words.
Creative Media Production 2012
11
12. Case Study: (campaign/organisation name)
Purpose:
The purpose of this advert is to ‘Kick racism out of
football’. They have though about the advert well,
associating the kicking out with football and showing
that they want no more racism.
Aims:
The aim of this advert is to not have racism
associated with football anymore, and making this
advert is a campaign against racism.
Creative Media Production 2012
12
13. Case Study: (campaign/organisation name)
Techniques:
There are quite a few different techniques used in this advert, first of
all they have used bright colours to make it stand out and catch
peoples attention, however when it shows the ‘racism’ text it out out
on its own from the other text and not associated with it – which is
what they want to happen in ‘real life’.
The text that they have used is clear and the whole campaign has a
clear message. The text is bold and stands out however the word
racism is in a different colour in a different font, being separated
from the other text.
The colours they have used go well as they have bright colours on
one side and then outside of the box they have racism on its own in
a white font and black background putting it on its own as they don’t
want it to happen anymore.
Creative Media Production 2012
13
14. Case Study: (campaign/organisation name)
Impact: Evidence of any change being brought about through projects
using words and or graphics.
Years ago there used to be a lot of racism in football – there still is but not as much, the footballers themselves are also
included; in 2012 John Terry was involved in a racism case with Anton Ferdinand after calling him a name and was taken to
court over it. There is still racism around in football – maybe there always will be but it isnt as bad as it was in the past.
Creative Media Production 2012
14
15. Case Study: (campaign/organisation name)
Purpose:
The purpose of this advert is that it is campaigning
against global warming, it is making the reader aware
of what is happening in the world. They have made
everything in the advert fit quite well together, as the
image and the text both go hand in hand – the text
says ‘before it changes you’ and the image is a man
who has turned into an animal.
Aims:
The aim of this is to make people aware and to help
prevent global warming. Through out this advert
dark/serious colours have been used as the advert is
on a serious matter.
Creative Media Production 2012
15
16. Case Study: (campaign/organisation name)
Techniques:
There are a few techniques used in this advert, the text for instance
stands out on the dark background and catches the readers attention
straight away as it is bold and in capitals, they use this technique so
the reader can spot it easily, its easy to read and it gets the message
across as it feels like someone is shouting the message at you.
The image fits well with the text the text says ‘before it changes you’
and the image is a man changing into an animal, it makes more sense
it being like this compared to just an average image of some animals,
it actually makes it seen more real.
Throughout the advert the advert they have used the same kind of
colour scheme of which is quite dark but it makes the advert more
serious as using bright colours would make it look a bit childlike and
‘happy’.
Creative Media Production 2012
16
17. Case Study: (campaign/organisation name)
Impact: Evidence of any change being brought about through projects
using words and or graphics.
Latest research shows that the world is getting colder – not warmer. Six years ago scientists were sure that by 2013 the ice
caps would have melted but they still haven't, however last year we had a very warm summer and now that its winter the
weather is getting worse – in America the snow is extremely bad with some temperatures at -30.
Creative Media Production 2012
17
