How to Network All Night Long


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Networking in the new age is not just about showing up with a stack of business cards. Extend your networking activities into the wee hours of the night.

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How to Network All Night Long

  1. 1. Digital Networking How to Network All Night Long
  2. 2. Today’s Agenda How to: Be fabulous online Post and connect confidently Find your community Search and Deploy
  3. 3. Fear Factor ! Loss of privacy Don’t know what to say Rejection Being judged Looking stupid
  4. 4. Benefits of Online Networking 360 Degree View of Connections Extend Your Network Build/Join Community Always On
  5. 5. Social Networks We Already Know Ourselves Our Business City/Country Clubs Chamber Industry Clubs Organizations Charities Religious/Health LinkedIn Groups
  6. 6. How Many Contacts Do You Have That You Cannot See? That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU?
  7. 7. How Many Interactions Does It Take To Build Trust? 7-10 is the standard How can we accelerate that with social media? Post quality content related to your field Be memorable
  8. 8. Set Your Game Clock
  9. 9. Before Logging On Determine Your Outcome 2 referrals? 2 partner relationships? 2 sales appointments?
  10. 10. Who is your Target Customer/Partner? What do they look like? Where are they? What industry are they in? What size company do they work for? Who do they know?
  11. 11. What Race Are You Running? Which packs do you need to ride in?
  12. 12. Look Fabulous
  13. 13. Time for a Profile Tuneup Keep your profile at peak performance with regular maintenance checks
  14. 14. Profile Photo Don’t Be a Clown… unless you really are one professionally. ps - leave the pets at home too
  15. 15. Profile Summary This is where you give us your 30-second commercial. ! Be specific about who you are looking for, and what you can do for them.
  16. 16. Summary Keywords What are you an expert in? How would your ideal prospect find you? What makes you different? What would people “Google” to find you? What is your skill set?
  17. 17. Emotional Content Projects Slideshare Video Volunteer Experience Causes ! !
  18. 18. Connect Add Connections You Make IRL Don’t Collect Connections - Engage With Them Are you on LinkedIn? Is it okay if we connect? Remember, you’re not just connecting with one person - you’re connecting with their entire network
  19. 19. Who Do You Want In Your Network? Why would they want to connect with you? What value will you bring them? What type of content will attract them?
  20. 20. Engage
  21. 21. Are You A Like-aholic? Person who ‘Likes’ stuff online, but don’t engage Likes without reading post The guy who shares stuff without really understanding what it is
  22. 22. Engage…but not this way
  23. 23. Wrong again.
  24. 24. Proper Engagement User-generated content Curated content Industry-related Lifestyle connected Relevant to the platform
  25. 25. Search and Deploy
  26. 26. Find Your Community Groups to research LinkedIn Facebook Meetup
  27. 27. What Do The People Who Refer Business To You Look Like? Where do they hang out? Who are they friends with? How can we find more of them? What if you had 40 of them?
  28. 28. ! “The purpose of connecting online is to create opportunities to take the conversation offline”
  29. 29. Mobile Technology
  30. 30. Questions?
  31. 31. How to Become Famous In Chattanooga ! ! ***BONUS CONTENT***