Building Great Programs for Patrons in their 20s and 30s Workshop - July 2016
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Building Great Programs for Patrons in their 20s and 30s Workshop - July 2016
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Building Great Programs for Patrons in their 20s and 30s Workshop - July 2016
- 1. Presented by Katie LaMantia & Emily Vinci July 13, 2016
- 3. Officially established October 2013 and gaining momentum ever since.
- 4. Does your library currently have programs that cater specifically to the 20s-30s demographic?
- 5. Defining the Demographic Learning your Community Defining your Mission and Goals Reaching all Genders and Programming Themes
- 6. Who are Millennials/New Adults? Wide range of life experiences and current situations: graduations, establishing careers, marriages, births, relocations, etc. Comfortable with technology An established social scene Developed means of exploring their interests Want a social element to their activities Born after Gen X Broadly defined as reaching young adulthood around the year 2000
- 7. Learning your Community What is the demographic breakdown? How many of your library’s current cardholders are in their 20s and 30s? Where do people in their 20s and 30s socialize?
- 8. Mission and Goals We want… patrons of all ages to see the library as a place for them in the community. all patrons to view the library as relevant to their lifestyle. to provide social opportunities as well as opportunities for personal growth and fulfillment.
- 9. Strategic Timing Work, family, friends take precedence Experiment with days/times- gauge your community, ask for feedback from your patrons Try after-hours programming, like a Saturday night
- 11. Include a variety of programming to appeal to many interests: Crafting Gaming Movie Night Home Brewing DIY Home Repairs Financial Planning Reaching All Genders
- 12. Pop Culture/Entertainment Oscar Night Karaoke Education/Personal Growth Money Smart Week Fitness Fair DIY/Crafts UnValentine’s Day CrafterWork Themes to Consider
- 13. The Nostalgia Factor DIY and Crafting Education and Personal Development Getting Out of the Library Strategic Timing Series
- 14. The Nostalgia Factor Don’t discount the power of nostalgia. Basing programs on the pop culture of this demographic’s childhood is a great way to appeal to and involve a wide variety of people.
- 15. Nostalgia/Pop Culture Resources What’s trending? Buzzfeed Huffington Post Reddit Jezebel Tumblr Pinterest Entertainment Weekly *Patron and staff interest*
- 16. 90s Halloween Throwback Pumpkin painting DIY dirt cups Goosebumps Fruit Roll-Ups, Gushers, Fruit-by-the- Foot Trick-or-Treating candy assortment
- 18. 80s Halloween Throwback to the Future Watching Back to the Future II 80s board games Making scrunchies Trick-or-Treating candy game
- 19. Preschool for Adults Fingerpainting Shrinkydinks Playdoh Legos Coloring books Spirographs Juice boxes, animal crackers, pudding cups
- 21. Say cheese!
- 22. B(ring) Y(our) O(wn) G(ame or system) After-school snack assortment Participants brought a variety of board games as well as game systems and video games
- 24. DIY and Crafting There’s virtually no end to the different kinds of crafting and/or DIY programs that you can hold. These kinds of programs are great for providing a fun, creative atmosphere that encourages participants to share and get to know one another.
- 25. UnValentine’s Day Combined crafting - making unValentines and worry dolls And activities - a piñata and smashing candy hearts
- 27. DIY Terrarium Workshop Educational, but messy, crafty and fun Incorporate into DIY/Crafting or office decor Participants were able to leave with a finished product at no cost to them
- 29. Education and Personal Development Opportunities for education and personal development are important for patrons of all ages. Creating programming for patrons in their 20s and 30s, however, does bring with it different kinds of education and personal development programming that can be as broad or as specific as fits your community and the people in it.
- 30. Kombucha Instructor-led information session about the health benefits of kombucha and how to brew it at home Demonstration of the process while allowing for tons of questions and participant interaction Due to interest, we opened this program to anyone 18+
- 31. Money Smart Week First time renter First time homebuyer Deciphering financial information Adult Milestones
- 32. Fitness Fair and Self- Defense Class Partner with local fitness centers New Year’s resolution for healthy living and exercise Community event
- 33. What is the most successful off-site program held by your library?
- 34. In addition to meeting our patrons where they are in terms of social media and digital outreach, we also need to meet them where they are in the community. If the members of this demographic are not spending a lot of their time at the library, we can’t necessarily expect them to come to us for programming. Instead, we take the programs to them.
- 35. Community Partnerships Another plus to holding your programs outside of the library is the strengthened community partnerships that can come as a result of doing so. Whether you’re holding Trivia Night at a local pub or teaming up with a local winery to hold a tour a tasting, opportunities abound to create programming that benefits your patrons, your program, and local businesses.
- 36. Discover Your Community Census information Community attractions New businesses
- 37. Lynfred Winery Tour & Tasting November 2013
- 38. Junk Food and Wine Pairing June 2014 Lynfred Winery
- 39. Beer Market Tour & Tasting June 2015
- 40. Cupcake Decorating at Michaels Arts & Crafts Held on a weeknight at a local craft store Taught by an employee of the store We purchased cupcakes and supplies Participants got to leave with a finished product
- 42. Are You Afraid of the Dark? Fall Night Bonfire Storyteller Creepy walk in the woods Crafts S’mores and hot cider
- 44. Camp NextGen Summer afternoon Storyteller Board games Crafts Snacks! Scavenger hunt Outdoor games
- 45. Series Creating a programming series enables you to provide consistent, reliable programs with a set date and location. Participants know when and where to expect these programs and are thus likely to keep coming back. Having an established audience for your series programs can be particularly helpful for promoting your stand-alone programs.
- 46. Trivia Partner with a local restaurant or bar Create trivia answer sheets Write trivia questions- use a trivia board game, online generator, etc.
- 47. Trivia can be done in many different ways. Here’s how we run ours: 6 rounds, 5 questions in each round Round 1- each question is worth 1 point, Round 2- 2 points, etc. Bonus Round- wager total
- 48. Young(ish) Adult Book Club Bi-monthly Books available 1 month prior to program Alternate genres Incorporate other events- viewing film adaptations
- 50. Questions?
- 51. What interests and hobbies do you have that would make a good 20s/30s program? - Share your thoughts in the chat Now a question for you…
- 52. Marketing & promotion Budget Measuring outcomes
- 53. Marketing How will you reach this demographic? Promoting your programs through your standard library newsletter and website is a start, but consider also where your demographic spends a good deal of their time…online.
- 54. Branding Creating branding for your 20s and 30s programming isn’t absolutely necessary, especially if you’re planning to hold these kinds of programs sporadically, but it can be helpful in distinguishing your programs as unique and set apart from the rest of the library’s programs.
- 55. Social Media Facebook Group vs. Page Group allows all members to contribute Posts show up as notifications vs. not all page posts showing up in a person’s newsfeed Being added to a group by an administrator vs. “liking” a page Other social media to consider: Goodreads, Instagram, Pinterest
- 56. ➔ contact information ➔ links to social media ➔ feed from library calendar with upcoming programs ➔ link to sign up for constant contact newsletter ➔ information about community partners Website & Direct Email Newsletter
- 57. ➔ pulled from patron database based on set age parameters (20 - 39) ➔ sent during the fourth week of the month advertising the next month’s events and programs ➔ all-patron library newsletters are sent during the 1st and 3rd weeks, and we did not want to overload people with library promotion
- 58. Working with your budget Pulling from multiple budgets Pooling resources Cultivating staff talent In our case, success of NextGen programming, shown through statistics and monetary tracking led to creation of new budget line for next Fiscal Year
- 59. Measuring Outcomes How will you measure the success of your programs? What outcomes are you hoping to see as a result of your 20s and 30s programming?
- 60. Statistics and Breakdowns Sign in sheet Name Age How did you hear about this program? Email Post-program surveys
- 63. Program breakdowns and results Keep track of time and money spent: planning, marketing, setup, length of event, etc. Communicate back to management the results of program, age breakdowns Don’t discount the power of qualitative comments
- 65. Out of the demographic“Because the goal of this programming group is to provide unique programming for people in the 20-39 age group, we prefer not to have anyone outside of this age range, including young children, attend our events. If you feel you have special circumstances and would like us to reconsider, please let us know.” With support from management, this was the policy we initially enforced Not dissimilar from YS and Teen having strict age restrictions on their programs As the programs have grown, however, we continue to target 20s and 30s demographic, but do not enforce an age policy. Collaboration with other programmers in the library
- 66. Adults Facing Social Challenges From our very first program, we have had participation turnout from patrons on the Autism spectrum and others who face social challenges. After receiving feedback from parents of adults on the spectrum, we researched the needs of these adults in our community and reached out to organizations in the communtiy to see what needs we could fill.
- 67. NextGen AFSC Launched in December 2014 Programs held once a month and attended by at least one professional from one of our community partners Partners include Alexian Brothers Autism Spectrum and Developmental Disorders Resource Center, Harper College Career Skills Institute, and Northwest Special Recreation Association
- 68. NextGen AFSC Casual, low-stress Emphasis on social interaction in a space that feels safe Programs have included crafts, board/video games, a genre discussion, drawing class, green screen workshop and a dating rules/etiquette information session
- 70. New to the Area Social Opportunities Post-College Life
- 71. Transition from Teens to Adults Teens aging out of teen services want to continue attending programs with members of their peer group.
- 72. Final Thoughts Numbers don’t always matter, especially in the beginning. This is a great opportunity to try new things and see what sticks. Some programs will fail, and you might for awhile like you’re constantly having to tweak things and readjust. Patron feedback can be hugely helpful in deciding in what direction to steer next.
- 73. Amy J. Alessio, Katie LaMantia, and Emily Vinci American Library Association
- 74. Facebook Groups Millennial Programming Ideas ALA Think Tank Programming Library Interest Group Anything Libraries, Colorado https://www.anythinklibraries.org/ Sacramento’s Public Library’s alt+library http://altlibrary.com/
- 75. Contact Information Katie LaMantia Emily Vinci klamantia@stdl.org evinci@stdl.org schaumburglibrary.org/nextgen facebook.com/groups/nextgenschaumburg/ nextgen@stdl.org
- 76. Questions?
- 77. Thank you for attending!