LaMantia and Vinci: Building Great Programs for Patrons in their 20s and 30s Workshop
•Download as PPTX, PDF•
1 like•1,267 views
LaMantia and Vinci: Building Great Programs for Patrons in their 20s and 30s Workshop
Recommended
Recommended
More Related Content
Similar to LaMantia and Vinci: Building Great Programs for Patrons in their 20s and 30s Workshop
Similar to LaMantia and Vinci: Building Great Programs for Patrons in their 20s and 30s Workshop (20)
More from ALATechSource
More from ALATechSource (20)
Recently uploaded
Recently uploaded (20)
LaMantia and Vinci: Building Great Programs for Patrons in their 20s and 30s Workshop
- 1. Building Great Programs for Patrons in Their 20s and 30s Presented by Katie LaMantia & Emily Vinci January 15, 2015
- 3. Officially established October 2013 and gaining momentum ever since.
- 4. Let’s start with a question... Does your library currently have programs that cater specifically to the 20s-30s demographic?
- 5. Getting Started ❖ Defining the Demographic ❖ Defining your Mission and Goals ❖ Marketing ❖ Budgeting
- 6. Who are Millennials/New Adults? ❖ Wide range of life experiences and current situations: graduations, establishing careers, marriages, births, relocations, etc. ❖ Comfortable with technology ❖ An established social scene ❖ Developed means of exploring their interests ❖ Want a social element to their activities ❖ Born after Gen X ❖ Broadly defined as reaching young adulthood around the year 2000
- 8. Mission and Goals We want... ❖ patrons of all ages to see the library as a place for them in the community. ❖ all patrons to view the library as relevant to their lifestyle. ❖ to provide social opportunities as well as opportunities for personal growth and fulfillment.
- 9. Reaching all genders Include a variety of programming to appeal to many interests: ● Crafting ● Gaming ● Movie Night ● Home Brewing ● DIY Home Repairs ● Financial Planning
- 10. Themes Pop Culture/Entertainment Oscar Night Karaoke Education/Personal Growth Money Smart Week Fitness Fair DIY/Crafts UnValentine’s Day CrafterWork
- 11. Measuring Outcomes How will you measure the success of your programs? What outcomes are you hoping to see as a result of your 20s and 30s programming?
- 12. Statistics and Breakdowns ❖ Sign in sheet ➢ Name ➢ Age ➢ How did you hear about this program? ➢ Email ❖ Post-program surveys
- 15. Program breakdowns and results Keep track of time and money spent: planning, marketing, setup, length of event, etc. Communicate back to management the results of program, age breakdowns Don’t discount the power of qualitative comments
- 16. Marketing How will you reach this demographic? Promoting your programs through your standard library newsletter and website is a start, but consider also where your demographic spends a good deal of their time online - social media.
- 17. Branding Creating branding for your 20s and 30s programming isn’t absolutely necessary - especially if you’re planning to hold these kinds of programs only sporadically, but it can be helpful in distinguishing your programs as unique and set apart from the rest of the library programs.
- 18. Social Media Facebook Group vs. Page ● Group allows all members to contribute ● Posts show up as notifications vs. not all page posts showing up in a person’s newsfeed ● Being added to a group by an administrator vs. “liking” a page Other social media to consider: Goodreads, Instagram, Pinterest
- 19. ➔ contact information ➔ links to social media ➔ feed from library calendar with upcoming programs ➔ link to sign up for constant contact newsletter Website & Direct Email Newsletter
- 20. ➔ pulled from patron database based on set age parameters (20 - 39) ➔ sent during the fourth week of the month advertising the next month’s events and programs ➔ all-patron library newsletters are sent during the 1st and 3rd weeks, and we did not want to overload people with library promotion
- 21. Working with your budget ❏ Pulling from multiple budgets ❏ Pooling resources ❏ Cultivating staff talent ❏ In our case, success of NextGen programming, shown through statistics and monetary tracking led to creation of new budget line for next Fiscal Year
- 22. Questions?
- 23. What interests and hobbies do you have that would make a good 20s/30s program? - Share your thoughts in the chat Question Time...
- 24. NextGen Programs ❖ The Nostalgia Factor ❖ DIY and Crafting ❖ Getting Out of the Library ❖ Strategic Timing ❖ Series
- 25. The Nostalgia Factor Don’t discount the power of nostalgia. Basing programs on the pop culture of this demographic’s childhood is a great way to appeal to and involve a wide variety of people.
- 26. Nostalgia/Pop Culture Resources ● Buzzfeed ● Huffington Post ● Reddit ● Jezebel ● Tumblr ● Pinterest *Patron and staff interest*
- 27. 90s Halloween Throwback ★ Pumpkin painting ★ DIY dirt cups ★ Goosebumps ★ Fruit Roll-Ups, Gushers, Fruit-by-the-Foot ★ Trick-or-Treating candy assortment
- 29. B(ring) Y(our) O(wn) G(ame or system) ★ After-school snack assortment ★ Participants brought a variety of board games as well as game systems and video games
- 31. DIY and Crafting There’s virtually no end to the different kinds of crafting and/or DIY programs that you can hold. These kinds of programs are great for creating a fun, creative atmosphere that encourages participants to share and get to know one another.
- 32. CrafterWork ★ Relaxed, social atmosphere ★ Patrons were free to bring their own crafts to work on ★ We also provided various craft supplies
- 33. UnValentine’s Day ★ Combined crafting - making unValentines and worry dolls ★ And activities - a piñata and smashing candy hearts
- 35. DIY Terrarium Workshop ★ Educational, but messy, crafty and fun ★ Incorporate into DIY/Crafting or office decor ★ Participants were able to leave with a finished product at no cost to them
- 37. Getting out of the library In addition to meeting our patrons where they are in terms of social media and digital outreach, we also need to meet them where they are in the community. If the members of this demographic are not spending a lot of their time at the library, we can’t necessarily expect them to come to us for programming. Instead, we take the programs to them.
- 38. Strategic Timing Work, family, friends take precedence Experiment with days/times- gauge your community, ask for feedback from your patrons Try after-hours programming, like a Saturday night
- 39. Community Partnerships Another plus to holding your programs outside of the library is the strengthened community partnerships that can come as a result of doing so. Whether you’re holding Trivia Night at a local pub or teaming up with a local winery to hold a tour a tasting, opportunities abound to create programming that benefits your patrons, your program, and local businesses.
- 40. Lynfred Winery Tour & Tasting November 2013
- 41. Junk Food and Wine Pairing June 2014
- 42. Are You Afraid of the Dark? ★ Fall Night ★ Bonfire ★ Storyteller ★ Creepy walk in the woods ★ Crafts ★ S’mores and hot cider
- 44. Cupcake Decorating at Michaels Arts & Crafts ★ Held on a weeknight at a local craft store ★ Taught by an employee of the store ★ We purchased cupcakes and supplies ★ Participants got to leave with a finished product
- 46. Series Creating a programming series enables you to provide consistent, reliable programs with a set date and location. Participants know when and where to expect these programs and are thus likely to keep coming back. Having an established audience for your series programs can be particularly helpful for promoting your stand-alone programs.
- 47. Trivia ❖ Partner with a local restaurant or bar ❖ Create trivia answer sheets ❖ Write trivia questions- use a trivia board game, online generator, etc.
- 48. Trivia can be done in many different ways ❖ 6 rounds, 5 questions in each round ❖ Round 1- each question is worth 1 point, Round 2- 2 points, etc. ❖ Bonus Round- wager total
- 49. Young(ish) Adult Book Club ❖ Bi-monthly ❖ Books available 1 month prior to program ❖ Alternate genres ❖ Incorporate other events- viewing film adaptations
- 52. Out of the demographic “Because the goal of this programming group is to provide unique programming for people in the 20-39 age group, we prefer not to have anyone outside of this age range, including young children, attend our events. If you feel you have special circumstances and would like us to reconsider, please let us know.” ● Support from management in enforcing this policy ● Not dissimilar from YS and Teen having strict age restrictions on their programs ● Age restrictions and the enforcement thereof are by no means necessary and are entirely up to you
- 53. Adults facing social challenges From our very first program, we have had participation turnout from patrons on the Autism spectrum and others who face social challenges. New Opportunity- research the needs of these adults in our community and see what additional programming can be done for them at the library.
- 55. - New to the Area - Social Opportunities - Post-College Life
- 56. Transition from Teens to Adults Teens aging out of teen services want to continue attending programs with members of their peer group.
- 57. Final Thoughts ● Numbers don’t always matter, especially in the beginning. This is a great opportunity to try new things and see what sticks. ● Some programs will fail, and you might feel for awhile like you’re constantly having to tweak things and readjust. ● Patron feedback can be hugely helpful in deciding what direct to steer in next.
- 58. Coming in 2015: A Year of Programming for Millennials and Beyond Amy J. Alessio, Katie LaMantia, and Emily Vinci American Library Association
- 59. Contact Information Katie LaMantia klamantia@stdl.org Emily Vinci evinci@stdl.org schaumburglibrary.org/nextgen facebook.com/groups/nextgenschaumburg/ nextgen@stdl.org
- 60. Questions?
- 61. Thank you for attending!
Editor's Notes
- Intro, presentation style, outline
- A history-
- Finish by 1/12, download to ppt and clean up
- Quantitative and Qualitative Results, Useful for Budget justifications, determining new programs
- Personal favorites, variety from each of our themes that often play on nostalgia
- When thinking about what themes you want to touch on when planning your programs, d
- Games borrowed from teen services. These two programs are by no means the only ones that incorporate nostalgia, as we’ll see in just a few minutes...
- People and lifestyles in their 20s and 30s vary differently, time and commitments vary.
- unexpected surprise!