Active social media and generation gaps

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  • Digitaliseringen av velferdssamfunnet kan bidra til at eldre får nye muligheter både i jobb og fritid, en enklere hverdag samtidig som digitaliseringen åpner opp en ny inngangsport til eldres private og offentlige velferdstjenester. På den annen side kan det digitale Norge utvikle nye sosiale og kulturelle skiller, hvor eldres muligheter for fullverdig deltagelse i samfunnet svekkes på grunn av manglende tilgang til IKT og kompetanse om IKT. Å være en fullverdig deltaker i det digitale informasjonssamfunnet, er ingen selvfølgelighet. I Norge er det dokumentert større digitale skiller, hvor særlig jenter, kvinner, funksjonshemmede, innvandrere og eldre henger etter. Den sosiale kløften er ikke nødvendigvis mellom dem som har og ikke har tilgang til PC og Internett, men mellom dem som bruker og behersker de nye digitale mediene. De berørte gruppene er: Personer med liten betalingsevne (minste pensjonister) – har ikke råd til PC og internett oppkobling Funksjonshemmede (blinde og svaksynte primært) Eldre Kvinner
  • Active social media and generation gaps

    1. 1. Generation Gaps in Social Media Petter Bae Brandtzæg, SINTEF ACTIVE seminar, 29th of May 2012 pbb@sintef.no Twitter: PetterBB Information and Communication Technology 1
    2. 2. An aging worldIn 2008 – 506 million people older than65, rising to 1.4 billion by 2040(Source: An Aging World, 2008)By 2020, 25% of the EU’s population will beover the age of 65 (European Commission,2008) Information and Communication Technology 2
    3. 3. New tech, new opportunities ‘‘New technologies will increasingly allow older people to stay active and productive for longer (….) and to enjoy a healthier and higher quality of life for longer.”Bilde: Aldersfloken.no (European Commission, 2008) Information and Communication Technology 3
    4. 4. Can we include everyone? Social media will be a key in civic participation and social interaction in the future…. (Brandtzæg & Roibas, 2009) Bilde: Aldersfloken.no Information and Communication Technology 4
    5. 5. Information and Communication Technology 5
    6. 6. Information and Communication Technology
    7. 7. Source: http://edition.cnn.com/interactive/2012/05/tech/infographic.planet.facebook/ Information and Communication Technology 7
    8. 8. Norway - early adaptors of Facebook- 88 % of the populationhave an Facebook profile Source: Institutt for Samfunnsforskning, 2011 Information and Communication Technology 8
    9. 9. Facebook penetration in the world (and Norway) as atJune 30, 2011, according to the official Facebook numberof subscribers reported for each individual country and/or world regionSource: World Internet Stats (2011). Information and Communication Technology 9
    10. 10. But what are social media (or socialnetworking sites)? Information and Communication Technology 10
    11. 11. ”all-in-one-place-solution” V id e o TV e M a il Gaming S h o p p in g B l o g g in g SNSs New s C h a t /IM M o b il e Ph o t o a l b u mSNSs typical examples of media convergence and ”mashup-solutions” thattry to connect all media and services in to one single solution.Brandtzæg, P. B., & Heim, J. (2008). User loyalty and online communities: why members of online communities are not faithful. In Proceedings of the 2ndinternational Conference on intelligent Technologies For interactive Entertainment (Cancun, Mexico, January 08 - 10, 2008). ICST. Brussels, Belgium, 1-10.ACM digital library Information and Communication Technology 11
    12. 12. “all-friends-in-one-place-solution” Information and Communication Technology 12
    13. 13. The digital divide“The gap between the haves and the haves not”Digital exclusion and participation inequality (Norris 2001), a state ofisolation and lack of social interaction. Information and Communication Technology 13
    14. 14. The majority of European citizens are lagging behind 60% - 42% non-users - 18% sporadic usersAustria, Germany, UK, Norway, Spain Source: Brandtzæg, P.B., Heim, J., & Karahasanovic, A. (2011). Information and Communication Technology
    15. 15. Digital divide – people that are disconnected By “disconnected” I refer to not being able to interact with all kinds of people and to not having access to various resources and opportunities, due to lack of "virtual accessibility" Information and Communication Technology 15
    16. 16. Digital natives (15-24 years) The first generation to grow up with digital media technology - “native speakers” of the digital language of computers, video games, and the Internet (Prensky, 2001) Information and Communication Technology 16
    17. 17. Digital immigrants (older people) Less likely…  to see the usefulness of new technology  to use different sources of information  to try and to adopt new technologies (technophobia)  to have the skills necessary to use new tech  to use it at work etc Information and Communication Technology 17
    18. 18. Challenge: How to include all users in social media… Increased complexity, more devices, more apps Higher demands for involvement in terms of co-creation and content production Information and Communication Technology
    19. 19. How is the social media generation gap? Information and Communication Technology 19
    20. 20. Information and Communication Technology 20
    21. 21. Daily Facebook usage and ageA representative sample of online users (age 15–75 years) in Norway in three waves: N = 2,000 (2008), N = 1,372 (2009), N = 708Source Norstat for Brandtzæg (2012) Information and Communication Technology 21
    22. 22. Number of friends in SNSs in 2010 N = 391 (only SNS-users), Source Norstat for Brandtzæg, 2012 Information and Communication Technology 22
    23. 23. Which family members do you have contact with in social networking sites?Source: Norstat for Brandtzæg, 2012 Information and Communication Technology 23
    24. 24. Motivation to continued usage of theSNS they are using most often N = 391 (only SNS-users), Source Norstat for Brandtzæg, 2012 Information and Communication Technology 24
    25. 25. What are 60+ doing online (when notusing social media)? Source: TNS Gallup, 2011. årsrapport for internettbruk 2011. Information and Communication Technology 25
    26. 26. Startsiden = aggregate that offer fast access, to newsand different search engines Information and Communication Technology 26
    27. 27. Why people stop using SNSs?  Bad usability (low ease of use) was reported by end- users to be one of the most important reason for reduced use of particular social network sites (Brandtzæg & Heim, 2008) Information and Communication Technology 27
    28. 28. Elderly people are motivated to use SNSs if.. 2. Help of family and friends 3. Ease of use 4. Relevance 5. Content control/privacySource:: Karahasanović, A., Brandtzæg, P.B., Vanattenhoven, J. Lievens, B., Nielsen, T. K. and Pierson, J (2009).(Citizen media Project. Studies from Belgium and Norway) Information and Communication Technology
    29. 29. Conclusion: Elderly people… Use Internet and SNSs less and different from younger users Have less friends than younger users Less communication than younger users Less motivated than younger users Choose different internett services…..but their usage (and motivation) are increasing and there are still several good examples of how elderly people are benefiting from new technologies, remember… Information and Communication Technology 29
    30. 30. Information and Communication Technology 30
    31. 31. Thanks  Questions? Information and Communication Technology 31

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