The mobile phone market continues to grow substantially, with predictions of 10% annual subscriber growth over the next five years. While growth was initially limited by high infrastructure costs, the number of mobile subscribers has increased dramatically worldwide since 1990, rising from 12,000 subscribers to over 215 million by 2005. The document expresses the opinion that AT&T is currently the best phone company due to plans that provide cable, internet, and flexible phone options for less money than competitors.