OTT platforms and Netflix

1. Netflix
OTT platforms: Rise during the Pandemic, and
Post-Pandemic predictions

2. OTT, or Over-the-top media platforms
have risen greatly during the pandemic
as people have been restricted to the
boundary of their houses. People are
turning to platforms such as Netflix,
Amazon Prime, Hulu and others to
relieve stress and pass their time.
OTT Platforms in the Pandemic
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3. Content
6 keys for OTT platforms
01
What shows and
movies does it have
02
Reach
How wide does the
platform reach
03
Subscribers
Total people subscribed
to the service
04
Exclusives
Exclusive titles no other
platforms have
05
Price
Price to access the
service
06
Connectivity
Are the servers stable
and usable
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4. As the trend shows, there has been a huge
rise in the demand and weekly viewing time
on OTT platforms.
Less people saw the shows for 2-4 hours but
people watching 8-12 hours saw a jump of
2.5 times during the pandemic. 4 times
more people spent time on OTT platforms
for 12-16 hours. While 16+ hours rose by a
staggering 5 times than before the
pandemic hit.
More than 50% people saw OTT platforms
as a social activity and a way to spend time
with family and friends during pandemic.
OTT platforms
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5. Key stats for Netflix during the pandemic
Increase in shares
Since the pandemic
60%
Market Capitalization
For the year 2020
$100B
Paid subscribers
As reported till 2021
203m
Revenues by 2021
More than 20% rise
since last year
$6.4B
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6. Netflix users by age
Stats showing Netflix popularity
across various age groups by
2021. More and more people are
subscribing to Netflix because of
the pandemic and it has forced
other OTT platforms to add
more movies and show titles to
their Platform to try and
compete with Netflix in the
pandemic.
Netflix has content more
suitable to younger audience in
Gen Z and Millennials but they
have been able to capture older
generations interest as well.
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7. Situation after the pandemic: Predictions
The following can be estimated for Netflix and other OTT platforms once the Pandemic is over:
1. Lesser time to stream will result in less people renewing their Subscriptions.
2. Cinemas resuming will decrease the number of new movie titles coming exclusively to OTT
platforms.
3. As work and educational institutes will resume, people watching shows and movies for 10+
hours a week will drastically reduce and casual viewing will be increased.
4. Platforms will have to find a new way to market their services and introduce content
viewers and watch at leisure.
5. As public places open up with time, platforms will come up with more personal marketing
techniques to keep customers interested and increase interaction with the companies.
It is inevitable that there will be a dip in viewership and memberships post pandemic, the key will
be whichever platform can stay more relevant in the public eye will be more profitable.
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8. Netflix and User engagement
Reason why they are the most viewed OTT platform
Engagement
Netflix engaged more with
users to stay relevant and
announce new titles during the
pandemic.
Twitter poles, Instagram stories
and question answers were
used efficiently to engage with
customers and keep them
up-to-date with the latest titles
and form an emotional
connection with the customers
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9. THANK YOU!
By Parth Lalani – 128290202
phlalani@myseneca.ca
Prof Jason Dojc
Section SAA
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