9. Content marketing is the art (and science) of
producing content people want to consume in
exchange for their attention in order to generate
awareness, interest, and desire for your product or
service.
My definition
20. ○ Produce on a consistent schedule
○ Study headline writing
○ Pay attention to what works elsewhere
○ Do more of content that works, less of what
doesn't
○ Take time to promote your work
○ Share other people's stuff
○ Build key relationships
○ Grow your audience (Twitter, Facebook, email)
Content marketing tips
21. Headline tips
○ Study magazine headlines
○ Pay attention to what works on other blogs
○ Use common headline formulas
• Lists
• How to's
• Why...
• Questions
○ Be ultra-specific
○ Don't give everything away
○ Include data