5 Steps to Get More from Your Online Marketing

by 30 Lines on Aug 26, 2009

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Steps property managers can take to optimize their online presence. Originally presented by Mike Whaling of 30 Lines on August 26th, 2009.

Organized by Multifamily Insiders (MultifamilyIns

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Steps property managers can take to optimize their online presence. Originally presented by Mike Whaling of 30 Lines on August 26th, 2009.

Organized by Multifamily Insiders (MultifamilyInsiders.com), and sponsored by Appfolio (Appfolio.com and PropertyManager.com).

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5 Steps to Get More from Your Online Marketing — Presentation Transcript

5 Steps to Get More From Your Online MarketingAugust 26, 2009 Twitter: #mfimktg

Today We Will Cover:
Creating your communication Hub: How to build an effective online presence to market your business
How to expand your network virtually with tools like Facebook, Twitter and LinkedIn
How to make your company easily "found" by prospective residents and clients

Poll Question 1

What tools are you currently using to market your properties?

MyNewPlace estimates over 70% of apartment searches begin online.

25% of search resultsfor the world’s top 20 brands arelinks to user-generated content.

78% of consumerstrust peer recommendations.

Understand your audiences.Your message. Your goals.

Start by listening
Who is talking about you, your competition, what’s happening in your neighborhood?
Start here:

Property name
Property staff names
Company name
Local competition
Neighborhood/town
Neighborhood + apartment
Local events
Local retailers

But … keep context in mind
"We're a sue first, ask questions later kind of an organization.”

1. Create YourCommunication Hub(s).

WebsiteGrader.com

2. Use the Available Tools.

Listings and directories
Google
Bing
Yahoo
YellowPages
Yelp
Kudzu
GetListed.org

Poll Question 2

Have you claimed your listings on Google Local Business Center?

More tools
PPC ads
Real estate search sites (ILSs)
Craigslist and other free classifieds
Vflyer, Postlets, RentSentinel, Appfolio
Get help:

3. Extend Your Reach.

4. Create Content Worth Sharing.

Why bother?

Poll Question 3

What metrics are you usingto track your success online?

5. DON’T STOP THERE… KEEP GOING.

“80% of success is showing up.” (?)

Instead, A Slow Drip.

What we covered today
Understand your audiences, your goals. Listen first.
Create your communication hubs
Use other available tools
Go to their turf with social media
Create content worth sharing
Keep at it.

What You Should Do NOW
1. Start listening.
(Google, Twitter, Facebook)
2. Claim your real estate.
(Website, listings, Facebook, Twitter)
3. Join a conversation.
(Leave a comment.)

“It doesn’t matter if it’s a company or a campaign, you build around commonality. If it’s real people and real communities, then it’s valuable. Otherwise it’s just playing around online.”Chris Hughes – Co-founder, Facebook and New Media Director, BarackObama.com

#AptChattwitter.com/aptchat

Mike Whalingmike@30lines.com386.795.800030lines.comfacebook.com/30linestwitter.com/30lines

Industry Resources:
- MultifamilyInsiders.com- PropertyManager.com- ApartmentMarketingBlog.com- TheApartmentNerd.com- BehindTheLeasingDesk.com- ApartmentVeteran.com

Outside the Industry:
- DuctTapeMarketing.com- Mashable.com- SocialMediaToday.com- GaryVaynerchuk.com- MarketingOverCoffee.com- SocialMediaExplorer.com

Thank You!

5 Steps to Get More from Your Online Marketing

by 30 Lines on Aug 26, 2009

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5 Steps to Get More from Your Online Marketing — Presentation Transcript