Maximum Marketing: Using SEO to Produce Great Blog Content

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Originally presented to the Building Industry Association of Central Ohio with Ruth Milligan (http://ArticulationInc.com) and Alaina Sheer (http://CementMarketing.com) on December 15, 2010.

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Maximum Marketing: Using SEO to Produce Great Blog Content

  1. 1. Maximum Marketing (Minimum Money) December 15, 2010 BIA of Central Ohio
  2. 2. Step 1: KEYWORDS
  3. 3. • MyNewPlace estimates that over 84% of all apartment searches now begin online.
  4. 4. • In 1999, 37% of buyers searched for a home online. In 2009, that number was up to 90%.• ~ National Association of Realtors
  5. 5. • “Over 90% of search engine users either find what they are looking for, revise their search or give up within the first three pages of results.”• ~ Search Engine User Behavior Study, iProspect
  6. 6. • “53% of the content a user reads about a company online comes from sources other than that company’s website.”• ~ International Social Media Research, Universal McCann
  7. 7. Consider two things: •How are prospects finding you online? •Are they taking the desired action when they get there?
  8. 8. www.flickr.com/photos/qwirksilver/1338690209/• How are your• prospects searching?
  9. 9. Like what you see?
  10. 10. How about now?
  11. 11. Workshop:What are prospects searching for?
  12. 12. • All keywords are not equal.•google.com/sktool
  13. 13. See what’s working for you
  14. 14. What terms are driving more traffic?
  15. 15. What terms are used by your mosthighly-qualified prospects?
  16. 16. • How do you influence rank?•
  17. 17. STEP 2: FRESH CONTENT
  18. 18. Fresh content attracts more visitors
  19. 19. Fresh content attracts more links
  20. 20. Fresh content drives results
  21. 21. Creating Content• People• Products/ Services• Community• Partners• Clients
  22. 22. STEP 3: LINKS
  23. 23. the google machine How do you rank #1 in Google
  24. 24. THE RESULT
  25. 25. LINK LOVE
  26. 26. Action steps• Adda blog to your website• Networked blogs• PRWeb• Claim Google places• Directory submissions
  27. 27. Thank you(And Good Luck!)

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