20:20 Social Company Profile

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    20:20 Social Company Profile - Presentation Transcript

    1. Strategic Structured Business Results Methodology 1 2 20:20 Social CMO + COO Social Business Strategy 3 2020social.com Effective Solutions
    2. The 20:20 Social Team Sunil Agarwal, Managing Director IITD, IIMA, Managing Director of 20:20 Media Gaurav Mishra, CEO IIMB, TAS, Yahoo! Fellow at Georgetown Marketing and Strategy Dave Evans, Consulting Director Author of ‘Social Media Marketing: An Hour a Day’ Marketing and Strategy Gautam Ghosh, Consultant XLRI, Satyam, HP, Dell, Deloitte & Touche Organizational Development Upasana Taku, Consultant Stanford, HSBC, PayPal Product Management
    3. 20:20 Social Approach to Social Business Strategy Strategic Business Results Structured Methodology 1. Increase revenue 1. User generated 1 2 2. Decrease cost content 3. Catalyze innovation 2. Conversations 4. Enable stronger 3. Collaboration relationships 4. Community CMO + COO 5. Increase productivity 5. Collective intelligence 3 Effective Solutions 1. Community platforms 2. Social applications 3. Social commerce marketplaces 4. Social CRM solutions 5. Collaboration solutions
    4. The Social Business Strategy Toolkit Conversations Social CRM Social Community Social Collaboration Solutions Commerce Platforms Applications Solutions Marketplaces Listening Converting Supporting Ideating Collaborating Responding Cross-selling Retaining Organizing Profiling Sharing Radian6 Bazaarvoice Jive Facebook API SocialText SM2 Techrigy PowerReviews Lithium OpenSocial API Cynapse Buzzstream Drupal Twitter API Alfresco Salesforce Joomla Salesforce API Liferay Elgg
    5. 20:20 Social Engagement Model Iterate Plan Build Engage (2-8 weeks) (4-12 weeks) (Ongoing) Enable senior Develop Sign-off on management functional metrics, mandate on requirements measurement objectives and processes and budgets Identify targets technology and Identify drivers implementation Run engagement and solutions partners and activation programs, Develop strategy Develop including engagement campaigns and architecture contests Build solution
    6. 20:20 Social Clients Large Indian Annual strategy retainer spirits multi- Community platforms, social applications and social CRM national programs for the entire brand portfolio Fortune 25 International strategy project technology Engagement architecture and social CRM programs for company developer community Large Indian Pro-bono engagement. non-profit Engagement architecture and social CRM programs for citizen action community
    7. Contact 20:20 Social 2020social.com contact@2020social.com @2020social on Twitter

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