Strategic Structured
Business Results Methodology
1 2
20:20 Social CMO + COO
Social Business Strategy
3
2020social.com
Effective
Solutions

The 20:20 Social Team
Sunil Agarwal, Managing Director
IITD, IIMA, Managing Director of 20:20 Media
Gaurav Mishra, CEO
IIMB, TAS, Yahoo! Fellow at Georgetown
Marketing and Strategy
Dave Evans, Consulting Director
Author of ‘Social Media Marketing: An Hour a Day’
Marketing and Strategy
Gautam Ghosh, Consultant
XLRI, Satyam, HP, Dell, Deloitte & Touche
Organizational Development
Upasana Taku, Consultant
Stanford, HSBC, PayPal
Product Management

20:20 Social Approach to Social Business Strategy
Strategic Business Results Structured Methodology
1. Increase revenue 1. User generated
1 2
2. Decrease cost content
3. Catalyze innovation 2. Conversations
4. Enable stronger 3. Collaboration
relationships 4. Community
CMO + COO
5. Increase productivity 5. Collective intelligence
3
Effective Solutions
1. Community platforms
2. Social applications
3. Social commerce
marketplaces
4. Social CRM solutions
5. Collaboration solutions

The Social Business Strategy Toolkit
Conversations
Social CRM Social Community Social Collaboration
Solutions Commerce Platforms Applications Solutions
Marketplaces
Listening Converting Supporting Ideating Collaborating
Responding Cross-selling Retaining Organizing
Profiling Sharing
Radian6 Bazaarvoice Jive Facebook API SocialText
SM2 Techrigy PowerReviews Lithium OpenSocial API Cynapse
Buzzstream Drupal Twitter API Alfresco
Salesforce Joomla Salesforce API Liferay
Elgg

20:20 Social Engagement Model
Iterate
Plan Build Engage
(2-8 weeks) (4-12 weeks) (Ongoing)
Enable senior Develop Sign-off on
management functional metrics,
mandate on requirements measurement
objectives and processes and
budgets Identify targets
technology and
Identify drivers implementation Run engagement
and solutions partners and activation
programs,
Develop strategy Develop including
engagement campaigns and
architecture contests
Build solution

20:20 Social Clients
Large Indian Annual strategy retainer
spirits multi- Community platforms, social applications and social CRM
national programs for the entire brand portfolio
Fortune 25 International strategy project
technology Engagement architecture and social CRM programs for
company developer community
Large Indian Pro-bono engagement.
non-profit Engagement architecture and social CRM programs for citizen
action community

Contact 20:20 Social
2020social.com
contact@2020social.com
@2020social on Twitter