Leasingsocial

856 views

Published on

slidedeck from the #leasingsocial breakout at the #ELFAConvention 2011 meeting in San Antonio, TX.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
856
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • One of our aims is to help you get a grip on a more subtle and nuanced vision of social software. We don’t think it’s helpful to our industry to simple say ‘use Facebook, communicate on twitter’ . It’s far better to try and understand the principlesto help drive decisions on how social software can work. There is a lot of technical detail we could get into, but we think understanding few key technologies will help.
  • Leasingsocial

    1. 1. The current and future impacts of social software for leasing and asset finance Andrew Denton CHP Consulting Peter Thomas Manifesto Group @leasingsocial Breakout session Monday 24 October 2.30
    2. 2. Introduction <ul><li>About our session </li></ul>
    3. 3. Introduction <ul><li>Social media is not just </li></ul><ul><li>broadcast, PR or listening </li></ul>
    4. 4. Introduction <ul><li>All business needs a </li></ul><ul><li>social layer </li></ul>
    5. 5. Our aims <ul><li>What is social software? </li></ul><ul><li>Social software principles </li></ul><ul><li>How social software works </li></ul><ul><li>The LeasingSocial landscape </li></ul><ul><li>Case studies </li></ul><ul><li>Wrap </li></ul>
    6. 6. What is social software?
    7. 7. What is social software?
    8. 8. What is social software?
    9. 9. What is social software?
    10. 10. What is social software?
    11. 11. What is social software? <ul><li>of college freshmen spend more than an hour a day on Facebook . </li></ul>76 %
    12. 12. What is social software?
    13. 13. What is social software?
    14. 14. What is social software? <ul><li>of FTSE 100 companies actively use Twitter </li></ul>63 %
    15. 15. What is social software? The Group Social media in the FTSE100 – June 2011
    16. 16. TBG Digital Global Facebook Advertising Report 2011
    17. 17. What is social software?
    18. 18. What is social software? <ul><li>of Fortune500 companies actively use Twitter </li></ul><ul><li>up from 33% in 2009 </li></ul>60 %
    19. 19. What is social software?
    20. 20. What is social software?
    21. 21. What is social software? <ul><li>of B2B companies acquire customers using Facebook </li></ul>41 %
    22. 22. What is social software? <ul><li>of all US adults use social networking sites </li></ul>50 %
    23. 23. What is social software? <ul><li>Facebook pageviews in June 2011 </li></ul>1 Trillion
    24. 24. What is social software? <ul><li>worldwide social media users </li></ul>1 Billion
    25. 25. Social software principles
    26. 26. Social software principles <ul><li>Relationships: the social graph </li></ul>
    27. 27. Social software principles
    28. 28. Social software principles
    29. 29. Social software principles
    30. 30. Social software principles <ul><li>Information: APIs </li></ul>
    31. 31. Social software principles
    32. 32. Social software principles <ul><li>Privacy: OAuth </li></ul>
    33. 33. Social software principles <ul><li>Interoperability: web intents </li></ul>
    34. 34. How social software works
    35. 35. How social software works <ul><li>Started as: broadcast, PR </li></ul>0 .1
    36. 36. How social software works
    37. 37. How social software works <ul><li>Became: conversation </li></ul>1 .0
    38. 38. How social software works
    39. 39. How social software works
    40. 40. How social software works <ul><li>Rules of the road 2.0 </li></ul><ul><ul><li>Authentic , relevant , meaningful , trustworthy & timely content </li></ul></ul><ul><ul><li>amplification , not just fans </li></ul></ul><ul><ul><li>What you want people to do </li></ul></ul><ul><ul><li>What you want people to say </li></ul></ul>
    41. 41. How social software works
    42. 42. How social software works
    43. 43. How social software works <ul><li>Influence </li></ul><ul><ul><li>A set of relationships </li></ul></ul><ul><ul><li>You <-> Your Customer </li></ul></ul><ul><ul><li>Your Customer <-> Other Businesses </li></ul></ul><ul><ul><li>You <-> Not-yet-Customers </li></ul></ul><ul><ul><li>Not-yet-Customers <-> Other Businesses </li></ul></ul>
    44. 44. Leasing today 0 .1
    45. 45. Leasing today Q: 1 .0 ?
    46. 46. The potential
    47. 47. Applying the 2.0 model to leasing <ul><li>Rules of the road 2.0 </li></ul><ul><ul><li>Authentic , relevant , meaningful , trustworthy & timely content </li></ul></ul><ul><ul><li>amplification , not just more fans </li></ul></ul><ul><ul><li>What you want people to do </li></ul></ul><ul><ul><li>What you want people to say </li></ul></ul>
    48. 48. Asset Finance Asset Finance is the answer to a question
    49. 49. Leasing influencers <ul><li>Lessees </li></ul><ul><li>Intermediaries </li></ul><ul><li>Funders </li></ul><ul><li>Employees </li></ul><ul><li>Consultants </li></ul><ul><li>Asset managers </li></ul><ul><li>… </li></ul>
    50. 50. Leasing 2.0
    51. 51. Case Studies
    52. 52. Gradwell
    53. 53. Gradwell <ul><li>How it works </li></ul><ul><ul><li>Traditional SME b2b social media approach </li></ul></ul><ul><li>What they want </li></ul><ul><ul><li>Use LinkedIn & Twitter as authentic relationship builders </li></ul></ul><ul><li>What they get </li></ul><ul><ul><li>Better conversion and retention </li></ul></ul>
    54. 54. Sungevity
    55. 55. Sungevity
    56. 56. Sungevity <ul><li>How it works </li></ul><ul><ul><li>Integrated social into the message ‘power for the people’ </li></ul></ul><ul><li>What they want </li></ul><ul><ul><li>Consumers to amplify the campaign </li></ul></ul><ul><li>What they get </li></ul><ul><ul><li>Recommendation, buzz, lead generation </li></ul></ul>
    57. 57. Sungevity
    58. 58. Infor
    59. 59. Infor <ul><li>How it works </li></ul><ul><ul><li>Use all social media channels to saturation </li></ul></ul><ul><li>What they want </li></ul><ul><ul><li>Built on ‘downwiththebigERP’ media campaign targeted at mid-market companies </li></ul></ul><ul><li>What they get </li></ul><ul><ul><li>Standout in a crowded market dominated by large ERP companies </li></ul></ul>
    60. 60. Psion
    61. 61. Psion <ul><li>How it works </li></ul><ul><ul><li>Focus on knowledge-sharing between customers </li></ul></ul><ul><li>What they want </li></ul><ul><ul><li>Customers share experiences relevant to their businesses </li></ul></ul><ul><li>What they get </li></ul><ul><ul><li>Intense discussion of product details </li></ul></ul>
    62. 62. Gatorade
    63. 63. Gatorade <ul><li>How it works </li></ul><ul><ul><li>Use their brand ambassadors as influencers </li></ul></ul><ul><li>What they want </li></ul><ul><ul><li>Create a participatory brand </li></ul></ul><ul><li>What they get </li></ul><ul><ul><li>Authentic conversations between fans, customers, athletes and scientists </li></ul></ul>
    64. 64. San Antonio Spurs/NBA
    65. 65. San Antonio Spurs/NBA
    66. 66. San Antonio Spurs/NBA <ul><li>How it works </li></ul><ul><ul><li>Leverage the fan community through authentic, relevant content </li></ul></ul><ul><li>What they want </li></ul><ul><ul><li>Build community, influence, engage and active fans </li></ul></ul><ul><li>What they get </li></ul><ul><ul><li>Increased buzz through shares, visible engagement with fan-centric stories </li></ul></ul>
    67. 67. What ’ s holding you back?
    68. 68. What ’ s holding you back?
    69. 69. What ’ s holding you back?
    70. 70. What ’ s holding you back?
    71. 71. What ’ s holding you back?
    72. 72. What ’ s holding you back?
    73. 73. What ’ s holding you back?
    74. 74. Wrap: Signposts 2.0 <ul><li>Get the basics right </li></ul><ul><ul><li>Optimise (so people find you) </li></ul></ul><ul><ul><li>Manage (so it s under control) </li></ul></ul><ul><ul><li>Measure (so you know who found you) </li></ul></ul><ul><li>Identify key influencers </li></ul><ul><ul><li>Understand their concerns </li></ul></ul><ul><li>Develop authentic content </li></ul><ul><ul><li>that will be shared by your influencers to generate action – share, discuss, contact, apply, buy </li></ul></ul><ul><li>Re-share and re-mix </li></ul><ul><ul><li>Your influencers ’ content and actions </li></ul></ul>
    75. 75. <ul><li>leasingsocial.net </li></ul><ul><li>and add your view </li></ul><ul><li>@leasingsocial </li></ul>

    ×