A brief overview of the social media tool PostCreator and its mission to make social branding easier and more engaging.

1. postcreator.com
.
Social branding made easy.

2. TM
POSTCREATOR LETS YOU EASILY CREATE
more engaging social media posts and ads
by branding your images and giving them
a voice. Just upload a picture, overlay a
message, add your logo, and post directly
to Facebook, Twitter, Pinterest & LinkedIn.
It’s the easy way to maximize engagement.

3. AD AGENCY: $10,000/MO.
POSTCREATOR: $10/MO.
Every brand needs to build and engage its social
community. PostCreator is an easy-to-use tool that
helps you do both without hiring a an agency.
We have a freemium SaaS subscription model.
PostCreator Pro retails for $9.99/month or $99.99/year.
ROI to our subscribers is a more engaged community
that is more inclined to buy their products or services.

4. 40 million
SMBs on
Facebook
60% use social as their main marketing tool.
ACCORDING TO FACEBOOK
.
TARGET MARKET

5. SOCIAL MEDIA INSIGHT:
STATIC VISUALS DRIVE 87% OF ENGAGEMENT.1
Yet millions of companies fail to brand their social media visuals and miss out on branding & engagement.
1Social Bakers
ß BEFORE
AFTER à

6. 6,000 TOTAL SUBSCRIBERS & GROWING
They include retailers, restaurants, realtors, eye doctors, startups
and mature brands like Brooks Brothers. More than 90% of our
reviews give us 10 out of 10 stars.

7. POSTCREATOR.COM
10 out of 10 stars
“I absolutely love it. It’s very easy
to use and I use it often.”
.
Actual Subscriber Reviews
10 out of 10 stars
“Awesome & easy platform that
allows for maximum creativity.”
.
10 out of 10 stars
“It makes my message pop!”
.
10 out of 10 stars
“It is easy to use, makes great posts
& makes them easy to share.”
.
10 out of 10 stars
“Visual communication takes
center stage in everything we do.
PostCreator makes this possible.”
.

9. GOING TO MARKETSTRATEGIC PARTNERSHIPS AND TARGETED FACEBOOK ADVERTISING
Our first two years in business have been about developing the technology and proving there is a market for it.
Our next two are all about forging partnerships, building our subscriber base, and evolving our technology.

10. Strategic Partnership 1: Revenue Driver
Getty Images is the premier provider of stock photography with a library of
over 20 million images. PostCreator has just signed a deal with them that will
allow us to incorporate their API into our web app and allow our subscribers
to search and license stock photos from their massive library. This should have
two significant effects on our business. First, it will increase our revenue per
subscriber by 50%. Second, it will amplify the lifetime value of a subscriber,
currently at $187. The integration of Getty’s API will also give us a distinct
competitive advantage in the marketplace. To the best of our knowledge,
there won’t be a place where you can license Getty Images for less.

11. Strategic Partnership 2: Distribution Channel
PostCreator embarked on a pre-partnership test with Endurance in Q1
2016. Endurance is a publicly-traded company with more than 5 million
small business subscribers. It is also very acquisitive, with a portfolio of
about 50 brands. Their most recent acquisition was email giant Constant
Contact for $1.1 billion. The results of our test were very positive, and we
are partnering with them on ways to address the needs of Endurance’s
other partners, companies and customers.

12. Targeted Facebook Advertising
Our Facebook advertising tests to date have
produced thousands of subscribers at a cost
as low as $11.51 per acquisition.
As of 9/16, Customer Lifetime Value is $297.
Based on our tests, a well-planned and
funded Facebook ad campaign will drive
significant ROI and subscriber growth.

13. Bill Replogle – Founder/CEO
• Built and sold two ad agencies (Rainmaker and Sparky’s Garage)
• Started the world’s first Internet marketplace for ad campaigns (Admine)
• Built the most engaged community in golf on Facebook (Golfoholics)
Wolfgang Tolle – Co-Founder/Partner
• Veteran CEO & CTO, serial technology entrepreneur
• Former President/CEO of Virginia’s Center for Innovative Technology
• Former Chairman of Virginia’s Information Infrastructure Task Force
Brian Williams – Partner/CTO
• Washington area’s 40 under 40
• Runs Viget Labs, a 70-person technology firm
• Works with clients like Puma, ESPN and Dick’s Sporting Goods.
Tom Lewis – Partner/Advisor
• Serial tech CEO and SaaS pro
• Growth and a turnaround leader who has assisted multiple start-up technology
• Dynamic growth and successful exits (SeniorLiving.net sold to RealPage + KikScore sold to Google)
Ken Nelson – Partner/Advisor
• Veteran CEO and CFO
• 2 IPOs & 60 M&A transactions
• Raised over $1 billion in capital during his career.
David Rubin – Partner/Advisor
• Head of brand at New York Times
• Former head of brand at Pinterest and veteran of Unilever where he led the launch of Axe
• Wharton Business School

14. PostCreator would be a
game-changing addition to
Facebook’s ad creator tool.
Right now you can upload images from
Shutterstock within Facebook’s ad
creator tool. Imagine if you could then
overlay a headline & embed your logo.
You wouldn’t need an agency to create
powerful, professional advertising.
POTENTIAL EXIT 1

15. PostCreator is the missing
link in the Hootsuite toolkit.
Hootsuite has 10 million users of their
social media tool. It currently enables
them to schedule posts and examine
analytics among other things. What
Hootsuite doesn’t currently offer is a
creative tool that enables you to easily
create great looking branded posts.
Then it would truly live up to their claim
‘everything you need in one place.’
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Creative
With PostCreator, it’s easy to create branded social media
posts on Hootsuite. Just upload an image, overlay a message,
add your logo and schedule your post or save to your library.
You can archive them all, and edit for future use.
POTENTIAL EXIT 2

16. Why stop at AdWords?
PostCreator would be a beautiful
addition to Google’s family of
business products, and would enable
them to mine additional revenue from
existing AdWords™ clients, as well as
attract new advertisers. After all, a
picture’s worth a thousand AdWords.
POTENTIAL EXIT 3

17. POTENTIAL EXITS
POSTCREATOR.COM

18. ALL ARTWORK CREATED IN
COME JOIN US AS
WE USHER IN THE
NEXT EVOLUTION
IN SOCIAL MEDIA.
Contact Bill Replogle
bill@postcreator.com
703-777-2011
©2016 PostCreator LLC