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Gatorade
Presentation Strategy
By: Jonathan Varjabedian

S
Gatorade is . . .
Target
Audience
Sports Community
Active Individuals
Sports Fans
Tools and Tactics

Twitter Promotion/ Public Relations

Google AdWords

Television
Big “Tweet 2 TV Event” Idea

Competition between major athletes

3 competitions

Public chooses the athletes

Half hour te...
Cabrera

Vs.

Jeter

Big “Possible
Matchups”
LeBron

Vs.

Manning

Vs.

Kobe

Brady
Big “Ultimate Goal”

Have Athletes, sports fan, and active individuals associate
Gatorade with their favorite athlete /spo...
Performance Indicators
What is Twitter talking about?
Gatorade sales amongst target audience

Google AdWords Clicks and tr...
BUDGET
Marketing Agency: $20,000
Maintenance of marketing: $60,000
Google AdWords: $360,000
Twitter Promotion Tool: $120,0...
Summary
Tweet 2 TV

Twitter

Target all active individuals
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Final presentation

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Final presentation

  1. 1. Gatorade Presentation Strategy By: Jonathan Varjabedian S
  2. 2. Gatorade is . . .
  3. 3. Target Audience Sports Community Active Individuals Sports Fans
  4. 4. Tools and Tactics Twitter Promotion/ Public Relations Google AdWords Television
  5. 5. Big “Tweet 2 TV Event” Idea Competition between major athletes 3 competitions Public chooses the athletes Half hour televised event
  6. 6. Cabrera Vs. Jeter Big “Possible Matchups” LeBron Vs. Manning Vs. Kobe Brady
  7. 7. Big “Ultimate Goal” Have Athletes, sports fan, and active individuals associate Gatorade with their favorite athlete /sport. Use Twitter to get people directly involved with the campaign and put a positive mindset behind the Gatorade brand
  8. 8. Performance Indicators What is Twitter talking about? Gatorade sales amongst target audience Google AdWords Clicks and traffic
  9. 9. BUDGET Marketing Agency: $20,000 Maintenance of marketing: $60,000 Google AdWords: $360,000 Twitter Promotion Tool: $120,000 6 Athletes for 1 Hour: $40,000 x 6 = $240,000 Television 1 hour spot: $500,000 Venue for event: $700,000 Total: $1,640,000
  10. 10. Summary Tweet 2 TV Twitter Target all active individuals

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