Social Media is a powerful tool for building brand and reputation online. This slidedeck presents that ideas behind the function and gives some visual examples of the changes in mindset and technology.

2. A bit about me.
Barry Hurd
President of 123SocialMedia.com.
Program Director of Social Media Club Seattle
Has presented to a variety of client and business networks
including the Master Builders Association, The Executive
Network of Seattle, MIT Enterprise Forums, The Village
Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni
Network, National Association of Realtors, Microsoft, and
Social Media Club.
He has received press coverage from such sources as the Seattle PI, Q13
Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big
Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications,
Mashable, Everett Herald, King County Business Journal, and The
National Law Journal (Law.com)

3. THINK OLD = SLOW

4. THINK…

6. THINK BEFORE BUILDING

7. THINK STRATEGY - ASK QUESTIONS
WHERE ARE MY
CONSUMERS ?
WHERE ARE MY
EMPLOYEES ?
WHO DO I WANT TO
NETWORK WITH ?

8. THINK DIRECTION
DON’T START WITHOUT ONE
SALES
PARTNERSHIPS
COMMUNITY INVOLVEMENT
RECRUITING
PUBLIC RELATIONS
INVESTOR COMMUNICATIONS

9. THINK PROFESSIONAL
PRESENT YOUR BEST FACE
PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
INDUSTRY INSIGHT
CUSTOMER SERVICE

10. THINK TRANSPARENT
PEEL AWAY THE HYPE
FIND A REAL VOICE
TAKE A STAND
STATE AN OPINION

11. THINK RESEARCH
Find Your Niche
Industry Blogs
Alltop
Technorati
Competitive Information
Google
Compete
123People

12. THINK
WHY ?

13. REALIZE, AN ARMY OF ONE
IS NOT AN ARMY

14. REALIZE YOU NEED HELP
THE MORE YOU HAVE
THE MORE
YOU CAN ACCOMPLISH

15. REALIZE PEOPLE ARE SEARCHING

16. REMEMBER THIS MEETING ?

17. YOU SHARE A CONVERSATION WITH FIVE OTHERS
TWO OF THEM MEET YOU THE FOLLOWING WEEK
PERHAPS ONE OF THEM CONTACTS YOU
YOU KNOW ONE IN THREE DO BUSINESS
BOTTOM LINE RESULT
YOUR HOUR = 1/3 OF A TRANSACTION

18. THIS IS AN OLD SCHOOL NETWORK

19. THIS IS A SOCIAL MEDIA NETWORK

20. THIS IS OLD JOURNALISM

21. THIS IS NEW JOURNALISM

22. THIS IS A WEBSITE

23. THIS IS A WEB PRESENCE

24. SOCIAL MEDIA = EXPOSURE

26. DON’T FORGET - MEASUREMENT
GOOGLE ANALYTICS
FEEDBURNER
WOOPRA
User Information
CRAZYEGG
USERVOICE
POLL DADDY

27. Other useful reading
Our blog at 123socialmedia.com or
http://twitter.com/123socialmedia
Wave 3 Report – Universal McCann
Search Engine Results 2010 – Enquiro Research
Alltop.com – industry specific blogs

28. ITS A FRIENDLY WAY
TO GET ON TOP

29. Thank You, Questions Please.
Barry Hurd
123SocialMedia.com
http://twitter.com/123socialmedia