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Twitter for Business


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There's a lot of buzz around Twitter these days. What is it? Can it really be used for business, and if so, how?

This presentation was given for the Montgomery County Chamber of Commerce (Blacksburg, VA) by Cheryl Smith, CultureSmith Consulting, on Wednesday, March 18, 2009.

Published in: Business, Technology

Twitter for Business

  1. 1. Listening, Learning & Engaging Twitter for Business By Cheryl Smith, CultureSmith Consulting
  2. 2. The Map <ul><li>Overview </li></ul><ul><li>Business Objectives </li></ul><ul><li>Getting Started </li></ul><ul><li>Tips & Tools </li></ul><ul><li>Misconceptions </li></ul><ul><li>Paybacks </li></ul>Creative Commons photo by crimfants on Flickr
  3. 3. Twitter: Then <ul><li>Bike messengers </li></ul><ul><li>Text/SMS </li></ul><ul><li>Side project </li></ul>
  4. 4. Twitter: Now <ul><li>Five million users </li></ul><ul><li>Natural disasters </li></ul><ul><li>World events </li></ul><ul><li>Corporate accounts </li></ul><ul><li>CEO’s, small business owners, thought leaders and more </li></ul><ul><li>Rick Sanchez, Britney Spears, Obama & McCain, God, Santa Claus, Max Lucado MC Hammer, South Park, Jonathan Falwell, John Maxwell </li></ul>
  5. 5. WIIFM? <ul><li>Sales </li></ul><ul><li>Visibility </li></ul><ul><li>Community </li></ul><ul><li>Market Research </li></ul><ul><li>Productivity & Problem Solving </li></ul>
  6. 6. Sales Creative Commons photo on Flickr by theleetgeeks
  7. 7. Visibility
  8. 8. Community
  9. 9. Market Research <ul><li>Discover industry trends </li></ul><ul><li>Check out the competition </li></ul><ul><li>Listen for brand mentions </li></ul>
  10. 10. Productivity & Problem Solving
  11. 11. Take the Leap <ul><li>Use your photo </li></ul><ul><li>Link to more info </li></ul><ul><li>Be concise and compelling </li></ul>Creative Commons photo on Flickr by Kevin H
  12. 12. Follow Strategy
  13. 13. Tools Creative Commons photo on Flickr by Futileboy
  14. 14. Tips <ul><li>RT </li></ul><ul><li># </li></ul><ul><li>Shortened URLS </li></ul>Creative Commons photo on Flickr by Astralagos
  15. 15. Fitting it ALL In <ul><li>24 Hours </li></ul><ul><li>Priorities </li></ul><ul><li>Objectives </li></ul><ul><li>Start out small </li></ul><ul><li>Delegate </li></ul><ul><li>Replacement </li></ul>Creative Commons photo on Flickr by Swperman
  16. 16. Misconceptions <ul><li>“ There are only a few million people there.” </li></ul><ul><li>“ Twitter is made up of only geeks and techies.” </li></ul><ul><li>“ Twitter is a time waster.” </li></ul>
  17. 17. Paybacks <ul><li>Meet awesome tweople </li></ul><ul><li>Bypass the gatekeeper </li></ul><ul><li>Stay current </li></ul><ul><li>See slide #3 </li></ul>Creative Commons photo on Flickr by DavidDMuir
  18. 18. Let’s Connect <ul><li>Cheryl Smith, CultureSmith Consulting </li></ul><ul><li> </li></ul><ul><li>434.258.2448 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>