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Search engine optimization
- 2. PURPOSE OF SEARCH ENGINE OPTIMIZATION (SEO): Increase website’s visitor/traffic. To get ranking and enhance ranking in search engine like google, yahoo, bing, etc. It is easier for internet users to be able to find the pages they need to visit.
- 3. 1. • SEO score excel report. 2. • On Page SEO. 3. • Seo Score report. 4. • Improve On Page SEO. 5. • Off Page SEO. 6. • Monitor your SEO ranking. SEO STAGES
- 4. TYPES OF SEARCH ENGINE OPTIMIZATION (SEO) SEO On Page SEO Off Page SEO
- 5. ON PAGE SEO (HTML CODE) HTML(Hyper-text markup language) code is used to design web page. <html> <head> Part one (title, description, etc) </head> <body> Part two (text, </body> image, video) </html> HTML STRUCTURE
- 6. STEPS FOR ON PAGE SEO: SEO friendly Page URL. Relevant keyword in page/post title. Page description with main focus on keyword. Heading tags should also be with relevant keywords. SEO content paragraph. Internal & External links. LSI (Latent Semantic Indexing) keyowrd to be used.
- 7. STEPS FOR OFF PAGE SEO: Step 1: Link Building. Article submission. Blog directories. Forum signature. Comment marketing. PPT.
- 8. STEPS FOR OFF PAGE SEO: Step 2: Social Media. Linked In. Facebook. Whatsapp. Twitter. Instagram.
- 9. STEPS FOR OFF PAGE SEO: Step 3: Social Bookmarking. Twitter Pinterest LinkedIn Reddit