SEO & Google search engine .

1. Search Engines
Search engine is a software that is designed to
information world wide web. Search engine is a
backbone of SEO.There are so many examples of
Search engine.Google , Firefox, Bing.

2. Examples of Search Engine given below

3. Search engine vs web browser
Search engine is a websites where we can find
information as web bowser is a head browser of
search engine. We can say all application can we
website but not all website can be app.

4. Why Search Engine Important?
Search engine helps to quick search local area maps, spelling checker and many
more. And also helpful to find relevant result.

5. Types of Search Engine
1.Crawler Based search engine
2 Directory Based search engine
3 HYBRID Search engine
4. Meta Search engine
5. Specialized search engine

6. Types of SEO
Mainly there are 3 types of SEO
1.ON -Page SEO
2.OFF -Page SEO
3. Technical SEO

7. ON -page optimization
ON page optimization is all about practising our website online to improve its
visibility and ranking. ON -page SEO includes :
1.Content uniqueness.
2 Use of proper heading and sub headings
3.Add internal and external links.
4 Targeted keyword

8. OFF- Page SEO
OFF -Page SEO includes all the practices we are performing outside the
website. It includes:
Creating backlinks , Content marketing ,Influencer marketing , Guest
Posting , Local SEO etc.

9. Technical SEO
In Technical SEO we try to improve technically our website: Crawlibility,
Sitemaps, easy load, page speed and also Robots txt.file .

10. Anchor Text
Anchor text is highlighted part of any hyperlink called Anchor text. Ii is clickable
text, by clicking text we can redirect to same web page or can be other web page .

11. Types of Anchor Text:
1. Exact Anchor text :
2. Partial Anchor Text:
3. Naked Anchor text :
4. Branded Anchor text :
5. Generic Anchor text :
6. Image Anchor text:

12. THANK YOU