1. SEO-Ecommerce Websites
SEO Check List for Ecommerce Website
www.rootlk.com Thursday, October 8, 2015

2. The Key Attributes for Ecommerce SEO
www.rootlk.com

3. Page Title
 Page Titles under 70 characters
 Include first target keyword
 Make unique title for each page
 Never include many keywords
www.rootlk.com

4. Page Description
 Page Description should be 150-160 characters
 First target keyword & second target keywords needs to included
 Never include more keywords inside description
 Check for proof read by professional
 Original and unique description for each page
www.rootlk.com

5. Keywords
 Detailed research on keywords that customers will search for your product
 Find competition level of the keyword using tools
 Use primary keyword as phase, tail ended keywords
 Plan to have secondary keyword
 Optimize brand keyword for home page
www.rootlk.com

6. Content
 Primary keyword needs to be used at least 2-5 times
 Use the secondary keyword in relevant places
 Do not stuff keywords in the content
 Create creative & unique content
 Must to have a call to action
www.rootlk.com

7. Internal Links
 Link relevant variety of pages inside your web
 Differs the anchor text from the page titles
 Images needs to have Alt text
www.rootlk.com

8. URL
 Use dash(-) to separate the words in url
 Structure your categories & filters to use logically in url
 Try to have talking URL, means understandable URL
 Maintain 50-60 character length URL
 Use brand name in the URL
www.rootlk.com

9. Errors
 Use Google Webmaster tools to find errors
 Submit Sitemap
 Make sure to have 301 redirect for pages that are no longer exist
 Check for w3 standard HTML coding
www.rootlk.com

10. Page Loading
 Use Google Page speed insights
 Following format images are recommended .gif, .jpg, or .png
 Don’t use third party plugins
 Off track backs & ping backs
 Try to keep page load time less than 3 sec
www.rootlk.com

11. Social Media Integration
 Place Social Share button in needed pages
 Have shareable content
 Place links clearly in home page Footer & Header to Social Media Channels
 Have a option to share purchase product
www.rootlk.com

12. Thank You
www.rootlk.com
Twitter / Instagram : rootlk
LinkedIn : https://lk.linkedin.com/in/sjathu