Kalka Dental College was established in the year 2006 and is located on Delhi-Meerut Road. The college is surrounded by a number of neighboring villages, which provide the essential clinical material, so vital for training in the field of Life Sciences.

1. Google AdWords Case Study

2. Kalka Group of Institutions
• Kalka Group is a pioneer name in higher
education.
• They have different college in Meerut:
• KALKA DENTAL COLLEGE
• KALKA COLLEGE OF COMPUTER APPLICATIONS
• KALKA COLLEGE OF PHARMACY
• KALKA ENGINEERING COLLEGE
• KALKA COLLEGE OF EDUCATION
• KALKA BUSINESS SCHOOL
• KALKA NURSING COLLEGE

3. The goal was to generate leads of BDS & B.Pharma
course admissions by targeting below audiences:
• NEET qualified candidates
• Looking for admission in dental college &
pharmacy college
TheObjectives

4. • We created an impressive landing page for
each: Dental College and Pharmacy College
• Created Google AdWords “Search”
campaign with effective keywords, ad-
copies & extensions.
• Created Google AdWords “Display”
campaign with effective image ads and
targeting of ‘Placement’ and ‘Keywords’.
• Did A/B testing for optimization of
campaigns
What We Did?

5. • The "Search" campaign received 4,611 clicks in span of 4
months.
• The "Display" campaign received 14,312 clicks in the same
time span.
• We achieved CTR of 12.5% for the campaigns.
• From these clicks, campaigns got 1485 leads
• Cost per lead is Rs. 115
The Results