OMNIPCX ENTERPRISE COMMUNICATION SERVER (OXE) is primarily a SIP-based IP PBX as well as Hybrid EPABX System

1. Alcatel EPABX
Facebook Ads Case Study

2. About Alcatel EPABX
• OMNIPCX ENTERPRISE COMMUNICATION SERVER
(OXE) is primarily a SIP based IP PBX as well as
Hybrid EPABX System.
• Employees who primarily work on company
premises and use voice communications
frequently benefit from Open Touch Connection,
the advanced business communications
experience available on reliable desk phones,
sturdy DECT or WLAN mobile handsets, and on
software clients for PCs, tablets or smartphones.
• Users can pick the telephony features that suit
their office work style from the comprehensive
features offered by the Alcatel-Lucent OmniPCX®
Enterprise CS

3. The Objectives
The goal was to generate leads for EPABX replacement
or New Extensions.
Target Audience Profile
• 1200 Email ids of IT Heads of SMBs

4. Facebook Ad
1) Full name
2) Email
3) Phone number
4) City
5) Organization Name
6) No. of Extensions Required
Lead Generation
Form Fields
https://fb.me/1UZCoMbR9NbP6Ty
Ad Preview Link

5. Day1
We received only few Impressions

6. Day2
Impressions and Reach Increased

7. Day5
Impressions and Reach Increased Further But Still No Leads

8. Day7
We analysed the Audience and found that
Audience is very limited to generate leads. So we
have created Lookalike Audience of that 1200
email ids.
That change done magic to us and on the same
day we got 5 leads at cost per lead of Rs. 48

9. Day8
We received 10 leads at cost per lead of Rs. 23 and
reach of 1206

10. Day9
10 Leads at cost per lead of Rs. 11

11. Thank You