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1. Kalka Group of Institutions
Google AdWords Case
Study

2. Kalka Group of Institutions
• Kalka Group is a pioneer name in higher
education.
• They have different college in Meerut:
• KALKA DENTAL COLLEGE
• KALKA COLLEGE OF COMPUTER APPLICATIONS
• KALKA COLLEGE OF PHARMACY
• KALKA ENGINEERING COLLEGE
• KALKA COLLEGE OF EDUCATION
• KALKA BUSINESS SCHOOL
• KALKA NURSING COLLEGE

3. The Objectives
The goal was to generate leads of BDS & B.Pharma
course admissions by targeting below audiences:
• NEET qualified candidates
• Looking for admission in dental college & pharmacy
college

4. What We Did?
• We created an impressive landing page for each:
Dental College and Pharmacy College
• Created Google AdWords “Search” campaign with
effective keywords, ad-copies & extensions.
• Created Google AdWords “Display” campaign with
effective image ads and targeting of ‘Placement’ and
‘Keywords’.
• Did A/B testing for optimization of campaigns

5. The Results
• The "Search" campaign received 4,611 clicks in span
of 4 months.
• The "Display" campaign received 14,312 clicks in the
same time span.
• We achieved CTR of 12.5% for the campaigns.
• From these clicks, campaigns got 1485 leads
• Cost per lead is Rs. 115

6. Thank You