La Fitnesse is one of the finest and dedicated gyms in Delhi /NCR. The gym is fully equipped with state-of-the-art equipment and machines.

1. La Fitnesse
Google AdWords Case
Study

2. About La Fitnesse
• La Fitnesse is one of the finest and
dedicated gyms in Delhi /NCR. The gym is
fully equipped with state-of-the-art
equipment and machines.
• They help Corporate Executives improve
their day to day fitness by doing scientific
exercises and following a sports nutrition
diet so that they can be more productive at
work and have a great work life balance.

3. The Objectives
The goal was to generate leads for gym joining by
targeting below audiences:
• Fitness Buffs
• Looking to join fitness center or gym
• People living near gym location

4. What We Did?
• We created a landing page for Gym by incorporating
exclusive offers.
• Created Google AdWords “Search” campaign with
local targeting.
• Created Google AdWords “Display” campaign with
image ads and targeting of ‘Keywords’ and ‘Interest’.
• Did A/B testing for optimization of campaigns

5. The Results
• Both "Search" and "Display" campaigns are receiving
around 5431 clicks each months.
• The CTR of search campaign is 14%
• From these clicks, campaigns are getting 90 leads
each month.

6. Thank You