The product is primarily a SIP based IP PBX as well as Hybrid EPABX System.

1. Facebook Ads Case Study
EPABX OEM

2. • The product is primarily a SIP based IP PBX as well as Hybrid EPABX
System.
• Users can pick the telephony features that suit their office work style
from the comprehensive features offered.

3. The goal was to generate leads for EPABX
replacement or New Extensions.
Target Audience Profile
• 4000 Email ids of IT Heads of SMBs

4. Lead Generation
Form Fields
1) Full name
2) Email
3) Phone number
4) City
5) Organization Name
6) No. of Extensions Required
Facebook Ad

5. •Day1
We received only few Impressions

6. •Day2
Impressions and Reach Increased

7. •Day5
Impressions and Reach Increased
Further But Still No Leads

8. •Day7
We analysed the Audience and found that
Audience is very limited to generate
leads. So we have created Lookalike
Audience of that 1200 email ids.
That change done magic to us and on the
same day we got 5 leads at cost per lead
of Rs. 48

9. •Day8
We received 10 leads at cost per lead of
Rs. 23 and reach of 1206

10. •Day9
10 Leads at cost per lead of Rs. 11

11. •As of Today:
10 Leads every day