[Mobile Future] James McConnell, Screen Interaction

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Matching the user experience to your brand. James McConnell, User Experience & Interaction Designer, Screen Interaction

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[Mobile Future] James McConnell, Screen Interaction

  1. 1. WTF!
  2. 2. WHY?
  3. 3. JAMES MCCONNELLMatching the User Experience to the BrandMobile Future Conference, StockholmNovember 28, 2012
  4. 4. WE BELIEVE...We can make people’s lives easier through thedigital products they use.
  5. 5. EXPERIENCE &BRAND PERCEPTION
  6. 6. QUESTION:A: INSANEB: KILT OPPORTUNITYC: EXPERIENCE WILL CHANGE BRAND PERCEPTION
  7. 7. 1 THING TO REMEMBER AS WELL AS “THERE WAS A GUY IN A KILT”
  8. 8. EXPERIENCE WILL CHANGEBRAND PERCEPTION
  9. 9. EXPERIENCEBRAND PERCEPTION BRAND PERCEPTION ?
  10. 10. VALUES &PRINCIPLES ASDEFINED BY THE COMPANY
  11. 11. BRANDDEFINITION COMPANY
  12. 12. BRAND ANDEFINITION INTERACTION COMPANY TOUCHPOINT
  13. 13. BRAND AN BRANDDEFINITION INTERACTION PERCEPTION COMPANY TOUCHPOINT PERSON
  14. 14. BRAND AN BRANDDEFINITION INTERACTION PERCEPTION COMPANY TOUCHPOINT PERSON
  15. 15. AN INTERACTION CREATES UX BRAND AND UX TOUCHPOINTS PERSONAL EMOTIONS
  16. 16. AN INTERACTION CREATES UX BRAND AND UX TOUCHPOINTS PERSONAL EMOTIONS
  17. 17. AN INTERACTION CREATES UX BRAND AND UX TOUCHPOINTS PERSONAL EMOTIONS
  18. 18. AN INTERACTION CREATES UX BRAND AND UX TOUCHPOINTS PERSONAL EMOTIONS
  19. 19. AN INTERACTION CREATES UX BRAND AND UX TOUCHPOINTS PERSONAL EMOTIONS
  20. 20. AN INTERACTION CREATES UX BRAND AND UX TOUCHPOINTS PERSON
  21. 21. HOW TO GET TO THE HAPPY PLACE? FOCUS ON THEIR NEEDS AND DESIRES AND PROVIDE VALUE.
  22. 22. INVEST IN UX DESIGN
  23. 23. INVEST IN UX DESIGN
  24. 24. USER EXPERIENCEDESIGN
  25. 25. WHAT IS UX DESIGN THEN?
  26. 26. BUSINESS USER NEEDS UX NEEDS
  27. 27. UX CAKE EMOTIONS AESTHETICS LEARNABILITY USEFULNESS USABILITY
  28. 28. STIMULATETHE SENSES SIGHT SOUND TOUCH TASTE SMELL
  29. 29. THE MOBILEEXPERIENCE SIGHT SOUND TOUCH
  30. 30. Drag down to refresh Flip up to next page
  31. 31. USER EXPERIENCEHAPPENS, WITH OR WITHOUT UX DESIGN
  32. 32. 1. USER ADOPTION
  33. 33. CHOOSERS,NOT USERS
  34. 34. HOW CAN YOU FIT INTO PEOPLE’S LIVES, EVEN CHANGE THEIR BEHAVIOUR?
  35. 35. UX CAKE EMOTIONS AESTHETICS LEARNABILITY USEFULNESS USABILITY
  36. 36. DESIRABLEUSER EXPERIENCE
  37. 37. 3 ways
  38. 38. STORYTELLING
  39. 39. STORYTELLING
  40. 40. AUTHENTICITY
  41. 41. AUTHENTICITY
  42. 42. AUTHENTICITY
  43. 43. AUTHENTICITY
  44. 44. AUTHENTICITY
  45. 45. THE SMALL THINGS
  46. 46. THE SMALL THINGS
  47. 47. THE SMALL THINGS
  48. 48. THE SMALL THINGS
  49. 49. YOUR NEXTUX STEPS?
  50. 50. ESTABLISH AUX CULTURE
  51. 51. UX IS NOT THEROLE OF ONEPERSON.IT IS ACULTURE.
  52. 52. TEST IT YOURSELF
  53. 53. TEST IT YOURSELF RYANAIR VIRGIN ATLANTIC
  54. 54. ASK A FRIEND FORHELP & ADVISE
  55. 55. ASK A FRIEND FORHELP & ADVISE
  56. 56. we sit here
  57. 57. SUMMARY(OR WHY HE WORE A KILT)
  58. 58. SUMMARY(OR WHY HE WORE A KILT)1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AUTHENTIC AND HUMAN
  59. 59. "Your scientists were so preoccupied withwhether or not they could,they didnt stop to think if they should."- from Jurassic Park
  60. 60. THANK YOUJames Carl Reza Davidwww.screeninteraction.com

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