Development of Our Company Ident

1. ByJacob Mayuga

2. Software's
That I Used
• When making the company ident there were a few
software’s that I could possibly use.
• Programs such as; Photoshop, Fireworks or Paint. But
altogether I really wanted to have an animated
ident/logo so I chose to use Adobe After Effects.
• I had used it before so I was generally quite familiar
with the program but I did use some tutorials on
YouTube to help .
• In making the ident I also used a 3D program called
‘Cinema 4D’ to make the text look 3D and include some
interesting lighting and colour scheme for the text.

3. Making the
Background
• When making the ident for our company I started off
with focusing on the background and what it would
look like.
• Instead of having a plain background with a solid colour
I decided to make it more interesting by having a sort
of cloudy effect.
• With help from some tutorials I used a plugin that came
with After Effects called ‘Optical Flares’ and edited the
properties to give it the effect.
• That and some clever change of the lighting to create a
sort of mood to the ident, made it look slightly more
interesting.
• Once I had that created I then proceeded to slightly
animate the clouds a bit to increase the quality of our
ident.

4. Making the Text
In Cinema 4D
• When I had completed the background I then used
‘Cinema 4d’ to create the text for the ident.
• With Cinema 4D I was able to make the text look 3D
and add some depth to it to make it look more
aesthetically pleasing.
• The software also gave me a chance to make the text
quite reflective so that it can reflect and adjust to any
pieces of lighting that hits it.
• All this really made the overall ident look and have a
much higher quality.

5. Putting Them
Together
• Once I had finished editing the text I then imported
into after effects.
• Although instead of just placing it in from the
beginning I decided to have it sort of flash in, in a sort
of dramatic way.
• Again using the ‘Optical Flares’ plugin I used it to make
a bright flash to cover the screen which would then
reveal the 3D text.
• I also wanted to have the text exit in some way but
instead of just fading out I decided to animate the text
to sort of explode towards the screen.
• This overall giving quite an interesting effect for our
company name in general.
• Then when everything was done I then proceeded to
fully render it and turn it into a video format.