Think like an Agilist is a crash course about some of the surprising science behind building successful startups.
Even though building a startup is hard work with high failure risk, entrepreneurs Steve Blank and Eric Ries have popularized practices that can increase the odds of success. Following the Customer Development or Lean Startup practices will show you what to do. This talk will give you an understanding of why these techniques work, which will allow you to better apply them to your startup or scale them into your enterprise.
The event will focus on high growth business and will include a hands on workshop to help practice these concepts.
58. + Margin & Profit
Walkman for
the digital age
Design, Manufacturing,
Marketing, Support
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101. Product Positioning
For (target customers)
Who (have the following problem)
The (product name) is a (describe the
product or solution)
That provides (key benefit)
Unlike (reference competition),
The product/solution (describe the key
point of competitive differentiation)