1) The document outlines a photo-shoot plan for a pop music magazine called "Pitch" that will target an audience of people with little or no income between 12-18 years old. 2) The photographer will take midshot photos of a model for the front cover using high key lighting and later edit the photos in Photoshop. 3) Three potential models, Claire Olney, Patrick Coll, and Caitlin Riordan, are identified as fitting the stereotypes and appealing to the target audience. Wardrobe and makeup will also be girly and casual to appeal to this audience.

1. Unit G321 – Foundation Portfolio in Media – Photo-shoot Plan
Project title:
Project:
Project Description:
The first ever issue of my pop music magazine ‘Pitch’. I will compete against Top
of the Pops as I feel they have a similar target audience to mine. The
demographics for both Top of the Pops magazine and my magazine are also
similar, targeting people with little or no income. My magazine of inspiration
contains between 35 and 40 pages normally, so this is how many I will include as
well. I will also be competing with Billboard, as they also have a similar target
audience to my magazine. I will make my magazine cheaper than both of these
magazines I am competing with, to make my magazine more popular, and make
it appeal to my target audience.
Photographer:
I will take all the photos used in my pop magazine. I will take midshot images of
my model for my front cover, as this is what is seen on my magazine of
inspiration. I will use high key lighting so that the image is well lit and doesn’t
look too dark. I will use Photoshop in order to edit the photos, to get rid of any
imperfections on my model, and also to remove the background.
Reference images and ideas:
The verbal code “Pitch” relates to music, and would appeal to lots of music lovers
of different ages (especially my target audience). I think the name ‘Pitch’ sounds
quite girly and sounds like a pop magazine title because it is music related.
Zoe Hickson - 1033

2. Unit G321 – Foundation Portfolio in Media – Photo-shoot Plan
Casting:
Claire Olney – fits the stereotype and would appeal to my target audience
Patrick Coll – would appeal to my target audience and fits the male stereotype
Caitlin Riordan – fits the stereotype for the magazine genre, and wears natural
makeup, which would appeal to my target audience.
Model requirements:
Medium-tall height with either shoulder length hair(wavy) or long straight hair.
Wardrobe and Look:
-These clothes are girly but still casual
-Fashion style would appeal to my target audience
Girly, casual clothes – these will appeal to my target audience of girls between
12-18, and are likely to influence them.

3. Unit G321 – Foundation Portfolio in Media – Photo-shoot Plan
Hair and Make up:
Natural makeup
Long, straight hair
Where: Around school against a plain background, or at my house.
When: During the day so that the lighting is good.