4. THE PROBLEM
1. The economy needs highly educated, skilled
workers
2. Most students, especially with disadvantaged
backgrounds, drop out of college because of
financial struggles
3. The financial literacy gap is particularly
pronounced in women and girls, who are
increasingly heads of households
5. ONE SOLUTION
Make financial literacy fun!
An interactive, social game that teaches financial
literacy
Theory of change: with a highly engaging tool that
develops financial education, low income youth will
graduate high school, graduate college, add to the
economy, and break the cycle of poverty.
6. YES, ME
We know this stuff: I (with two peers outside of
class) are MBA/MPA students who are acutely
aware of the issues facing low income youth,
understand financial literacy, and the value of
social games for learning
We know some people: we span the business and
policy worlds of education and therefore have the
network and skills to influence decision makers
7. $$$ Needed
Component Source Amount
Create the app NYU + Venture Capital $30,000
(Partner with NYU ITP)
Implement the app Department of Education + $3,000 x
(Partner with AMEX) Business 200
students
per year
Estimated TOTAL $630,000
