6. “Most students drop out of college not because of academic
failure but because of personal debt...”
w!se, Financial Literacy Certification
7. “A lack of knowledge of basic finance—saving, loans, debt, and
retirement—is positively linked to excessive debt. It is no surprise then that
the number of 18-24-year-olds declaring bankruptcy has
increased 96 percent in 10 years; and in 2002, more people filed
for bankruptcy than graduated from college.
“Most students drop out of college not because of academic
failure but because of personal debt...”
Money Think / National Endowment for Education
w!se, Financial Literacy Certification
8. “Financial literacy in today’s world is almost as important as
learning to read and write and one could argue that a student’s
credit history is far more important to his or her future than grade point
average. Yet most students come to college ill-prepared to
manage their money.”
“A lack of knowledge of basic finance—saving, loans, debt, and
retirement—is positively linked to excessive debt. It is no surprise then that
the number of 18-24-year-olds declaring bankruptcy has
increased 96 percent in 10 years; and in 2002, more people filed
for bankruptcy than graduated from college.
“Most students drop out of college not because of academic
failure but because of personal debt...”
Higher One, Inc.
Money Think / National Endowment for Education
w!se, Financial Literacy Certification
9. Council for Economic Education: Economic and Personal Finance Education in our Nation's Schools. 2011.
10. Theory of Change
1. Fun
2. Increased Demand
3. Increased Knowledge and
Comfort
4. Decreased Debt
5. Fewer Drop Outs
12. The Game
Find the best path with $100. Find the best path with $100.
The goal: save the max amount. The goal: save the max amount.
W F W S S W = Work W F W S S
F S S ? W F S S ? W
S = Spend $6
? W F W S ? W F Taco
W S
F = Food
W W F S S W W F S S
? = Wild Card
F S S W F F S S W F
$100 $30 $70
W: 0 Hours W: 25 Hours
F: 0 Bucks F: $6 Bucks
S: 0 Bucks S: $25 Bucks
13. The Incentives
You‟re almost there!
One order of free chips! You are currently
ranked #150 in New
York!
If you keep going, you
OR may qualify to win a
Save it!
$10,000 college
scholarship.
14. The Argument for Gaming
Psychology Business
1. Goals: purpose 1. Reach
2. Rules: creativity 2. Memorable
3. Feedback: motivation 3. Low cost
4. Voluntary: common ground 4. Realistic
5. Social: meaning
Games are self-motivated, self-rewarding, and make us happier.
Can games build financial Capability? A Financial Entertainment Report. December 2012, D2D Fund.
McGonigal, Jane (2010). Reality Is Broken: Why Games Make Us Better and How They Can Change the World.
16. User Persona: Alyssa Rodriguez
15 years old
2 younger brothers
Low-middle income
Gets straight As
Runs track
Uses T-Mobile, Nexux 4
smartphone
Loves Angry Birds and Farm
Ville
17. The User Flow
5
PLAYDOUG
H
Opportunity to win $$$
500
PLAYDOUG
H
18. Why
PLAYDOU is different
GH
Real World Skill to
Social Incentives Commercialize
Save it!
“I‟m willing to
pay for that.”
19. Judy Herbstman is a dual degree MBA/MPA student at
NYU interested in affordable housing and community
development. She graduated with a BA in History &
Science and Psychology in 2007 from Harvard College.
Zoe Fuller-Young is a dual degree MBA/MPA student at NYU
interested in leveraging the private sector‟s ability to scale
impact, specifically through technology for social innovation.
She graduated with a BA in Political Science in 2008 from
Bryn Mawr College.
Annie McWilliams is a dual degree MBA/MPA student at
NYU studying studying the intersection of business and policy
with a focus on how corporations can empower people while
generating sustainable profits. She graduated from UPENN
Wharton School of Business.
A brilliant coder from the ITP program…
?
20. $$$ Needed
Development Pilot Year Per Year
Funders - Competition $$ - Impact Investment - (same as Pilot
- Corp. Sponsor - App. Fees
- Dept. of Ed.
Partners - NYU - Corp. Sponsor (same as Pilot)
- Schools
Amount $50,000 $50,000 $200,000
Sponsors!
21. PLAYDOUG
H
Next Steps
Conduct additional research on „the problem‟
Talk to potential corporate sponsors
Team-up with a student from ITP (programmer)
23. Colleges / Credit Cards / Paychecks /
Saving / Risk
Goal-Setting Loans Budgeting
Games
Games Games
Games
Editor's Notes
I’m Zoe and today I’m going to tell you about PLAYDOUGH. It is a mobile game designed to teach financial literacy for teens
PLAYDOUGHis mint.com meets angry birds…
I have debtWould have been great to have some financial literacy
One of the problems that lead to this issue is that there is (1) Not enough financial education 14 states require personal finance to be offered13 states require personal finance to be taken(2) And even in these states, it’s not always taught because of overcrowded curriculums(3) Plus, these programs aren’t turning out hard data to support them, likely because they are not very engaging lessons
1. Financial education will 2. increase knowledge and confidence with money and therefore 3. help students understand its importance and ability to manage it
The lesson here is that you are constantly making financial decisions, and you have to make a choice of how to spend your time and your money.Earn money by workingSave moneySpend some of it, must eat
The lesson here is that you are constantly making financial decisions, and you have to make a choice of how to spend your time and your money.Earn money by workingSave moneySpend some of it, must eat
BUSINESS CASEReach: young adults use their mobile phones constantly, and the medium of games can reach a large amount of people in a small amount of timeMemorable: games can tell stories which are extremely memorableLow cost: although games can be hard to make, technology has enabled them to be quicker and lower cost than other types of mass mediaRealistic: games allow you to experience a type of reality where you can fail and then start again
Sees her friend ‘likes’ MoneyUp on FacebookHer friend has already saved $20!Downloads and starts playing
I’m Zoe and today I’m going to tell you about PLAYDOUGH. It is a mobile game designed to teach financial literacy for teens
Our team – no programmers, but we have a strong network of people willing to be mentorsWe know this stuff: I (with two peers outside of class) are MBA/MPA students who are acutely aware of the issues facing low income youth, understand financial literacy, and the value of social games for learningWe know some people: we span the business and policy worlds of education and therefore have the network and skills to influence decision makers
I’m Zoe and today I’m going to tell you about Money UP. It is a mobile game designed to teach financial literacy for teens
